Associate Director, Patient Marketing, Brensocatib

at  Insmed Incorporated

Company Description:
Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.
Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.
Recognitions:
Named Science’s Top Employer in 2021, 2022, and 2023
Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That’s why we were named the No. 1 company to work for in the biopharma industry in Science’s Top Employers Survey for two years in a row.

A CERTIFIED GREAT PLACE TO WORK

We believe our company is truly special, and our employees agree. In July 2023, we became Great Place to Work-certified in the U.S. for the third year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, and Best Workplaces for Millennials™ lists.

Overview: We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on email and performance marketing strategies. The Associate Director, Patient Marketing will be a key member of the bronchiectasis brand team for Insmed’s pipeline potential product, brensocatib. The ideal candidate will be passionate about leveraging digital channels to engage with patients, drive brand awareness, and ultimately improve patient outcomes. We’re searching for someone who can meticulously polish and optimize every digital interaction with our patients, creating a smooth and supportive experience from the first touchpoint to post-treatment support and everything in between. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our company’s core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. This position will report to the Senior Director, Patient Marketing. This position does not have any direct reports. Responsibilities: Responsibilities:

• Develop and implement email marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.
• Support the planning, execution and optimization of performance marketing campaigns across digital channels, including but not limited to SEM, display advertising, lead gen and paid social media.

Collaborate cross-functionally with internal teams - including marketing, patient support, research and analytics, and IT

- - to create a seamlessly integrated customer experience across all patient touchpoints. Share best practices across teams.
- Utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, enhance the patient experience and maximize ROI.
- Oversee the organization of our customer databases to ensure our marketing hits the mark, enhancing both relevance and impact.
- Stay sharp and informed about the latest developments, best practices and emerging technologies in email and performance marketing and incorporate relevant innovations into our strategies.
- Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders – highlighting successes, areas for improvement and actionable insights.
- Effectively engage agency partners to develop creative assets, providing clear direction, coaching and support to foster positive working relationships and drive team success.
- Work closely with legal, regulatory and compliance teams to ensure compliance with all regulations, policies and procedures.

Qualifications:

• Bachelor’s degree required; MBA preferred
• 5+ years professional experience in healthcare marketing, pharmaceutical marketing experience preferred
• Proven track record in CRM and email marketing, with an emphasis on crafting customer journeys and boosting engagement
• Product launch experience preferred
• Sharp analytical capabilities – able to dissect data to uncover insights that can be turned into impactful actions
• Outstanding ability to communicate and collaborate, bridging teams together towards a common goal
• A creative, “what’s possible” mindset that always puts the patient first
• Highly learning agile
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness
• Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace
• Ability to work in a hybrid environment
• Position is based in Bridgewater, NJ

Travel RequirementsUp to 10% travel required. Travel Requirements:
Up to 10% travel
Salary Range: Insmed takes into consideration a combination of candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required in the role, and external market and internal value when determining a salary level for potential new employees. The base salary range for this job is from $139,000.00 to $195,200.00 per year Compensation & Benefits:

We’re committed to investing in every team member’s total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:

• Flexible approach to where and how we work, regionally based
• Competitive compensation package including bonus
• Stock options and RSU awards
• Employee Stock Purchase Plan (ESPP)
• Flexible Vacation Policy
• Generous paid holiday schedule and winter break

• Develop and implement email marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.
• Support the planning, execution and optimization of performance marketing campaigns across digital channels, including but not limited to SEM, display advertising, lead gen and paid social media