Associate Director, US Oncology HCP Marketing and Digital Engagement

at  Merck Sharp Dohme

JOB DESCRIPTION

The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Health Care Provider (HCP) marketing campaigns and programs that support the strategic imperatives for our Company.

Primary Responsibilities:

• Leading the development of HCP marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
• Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
• Ensuring all tactics align to the customer experience plan and achieve desired customer experience. Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
• Contributing to the development of the brand building tools.
• Working collaboratively with multiple internal teams including, PAN ADTs, Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.
• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
• Managing applicable budgets.
• Evaluating the revalidation of marketing and digital assets.
• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
• Demonstrating our company’s Ways of Working principles.
• Conducting all activities in full compliance with our company policies, values, and standards.

EDUCATION MINIMUM REQUIREMENTS:

• Bachelor’s degree required.
• Masters in Business Administration preferred.

REQUIRED EXPERIENCE AND SKILLS:

• Minimum of 4 years’ experience in marketing, marketing communications, or marketing support of pharmaceutical products
• Demonstrated ability to execute a brand or customer marketing strategy.
• Experience and success in cross-functional leadership and teamwork.
• Strong knowledge of marketing principles.
• Campaign and Message development experience.
• Excellent planning and presentation skills.
• Strong communication skills.
• Agency/vendor management skills.

PREFERRED EXPERIENCE AND SKILLS:

• Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.
• Knowledge/experience with the Oncology Marketplace.
• Product launch or launch planning experience.
• Market research experience.
• Knowledge of Company commercial, regulatory, and legal compliance policies.
• Experience in the end-to-end Medical/Legal (Promotion Review Team) review and delivery.
• process.
• Veeva/PromoMats experience.

TRAVEL REQUIREMENTS:

10%

EMPLOYEES WORKING IN ROLES THAT THE COMPANY DETERMINES REQUIRE ROUTINE COLLABORATION WITH EXTERNAL STAKEHOLDERS, SUCH AS CUSTOMER-FACING COMMERCIAL, OR RESEARCH-BASED ROLES, WILL BE EXPECTED TO COMPLY NOT ONLY WITH COMPANY POLICY BUT ALSO WITH POLICIES ESTABLISHED BY SUCH EXTERNAL STAKEHOLDERS (FOR EXAMPLE, A REQUIREMENT TO BE VACCINATED AGAINST COVID-19 IN ORDER TO ACCESS A FACILITY OR MEET WITH STAKEHOLDERS). PLEASE UNDERSTAND THAT, AS PERMITTED BY APPLICABLE LAW, IF YOU HAVE NOT BEEN VACCINATED AGAINST COVID-19 AND AN ESSENTIAL FUNCTION OF YOUR JOB IS TO CALL ON EXTERNAL STAKEHOLDERS WHO REQUIRE VACCINATION TO ENTER THEIR PREMISES OR ENGAGE IN FACE-TO-FACE MEETINGS, THEN YOUR EMPLOYMENT MAY POSE AN UNDUE BURDEN TO BUSINESS OPERATIONS, IN WHICH CASE YOU MAY NOT BE OFFERED EMPLOYMENT, OR YOUR EMPLOYMENT COULD BE TERMINATED. PLEASE ALSO NOTE THAT, WHERE PERMITTED BY APPLICABLE LAW, THE COMPANY RESERVES THE RIGHT TO REQUIRE COVID-19 VACCINATIONS FOR POSITIONS, SUCH AS IN GLOBAL EMPLOYEE HEALTH, WHERE THE COMPANY DETERMINES IN ITS DISCRETION THAT THE NATURE OF THE ROLE PRESENTS AN INCREASED RISK OF DISEASE TRANSMISSION.

Current Employees apply HERE
Current Contingent Workers apply HERE

Primary Responsibilities:

• Leading the development of HCP marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
• Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
• Ensuring all tactics align to the customer experience plan and achieve desired customer experience. Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
• Contributing to the development of the brand building tools.
• Working collaboratively with multiple internal teams including, PAN ADTs, Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.
• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
• Managing applicable budgets.
• Evaluating the revalidation of marketing and digital assets.
• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
• Demonstrating our company’s Ways of Working principles.
• Conducting all activities in full compliance with our company policies, values, and standards