Associate Marketing Manager Europe

at  ZOLL Medical Corporation

JOB SUMMARY:

As a key member of the Global ExpertCare Service Marketing team this position will develop, manage, and execute the marketing programs to help drive the ExpertCare Service brand as well as support sales, field service, and marketing initiatives across direct and indirect markets. Successful execution of these programs will contribute to the achievement of ZOLL Service strategic business objectives.

SKILLS REQUIREMENTS:

• Demonstrated experience with developing marketing plans, to include digital marketing programs, video production and lead nurturing.
• Exceptional written and communication skills; exceptional attention to detail
• Must possess creative mindset to increase Service penetration in direct markets
• Team player with well-developed relationship-building skills

REQUIRED/PREFERRED EXPERIENCE:

• Bachelor’s Degree in a business area required and Degree in Marketing preferred and/or 8+ years of Marketing experience preferred
• Experience collaborating with digital and design teams required
• Languages – fluency in written and spoken English essential and one other European language

• Marketing tactics & content plan: Promote key messaging and positioning, as well as execute marketing materials to support the overall ExpertCare Service business objectives.
• Manage project flow for marketing activities, including regional customization and translations
• Partner with ExpertCare Global Marketing Team to create and execute marketing strategy
• Collaborate with regional marketing teams to ensure a strong Service presence at trade shows/congresses/exhibitions, etc. across the region
• Partner with indirect markets Service Manager to establish and execute marketing programs for regional Service Business Partners
• Provide analysis on lead generating activities
• Market and industry insights: Understand the industry market trends, business drivers, customer behavior and how ExpertCare Service can address customer challenges.
• Drive sales enablement and market intelligence activities:
• Sales trainings and best practice sharing
• Competitive analysis
• Interlock with global service marketing: Align regional activities with Corporate to ensure synergy and alignment as one Global Service team.
• Brand guardianship & evolution: A large part of this role consists of being the service brand guardian and reference for the EMEA team. Knowing the ExpertCare Service brand and offerings, guiding the team with possible questions and ensuring alignment.
• Maintain consistent messaging across EU for ExpertCare Service