Associate Marketing Manager

at  LEGO

Billund, Region Syddanmark, Denmark -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate06 Aug, 2024Not Specified08 May, 2024N/AGood communication skillsNoNo
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Description:

Responsibilities:

  • Participate in driving the overall vision and long-term strategic direction for LEGO® CLASSIC, LEGO® CREATOR and LEGO® Minifigures
  • Regularly collect data from both internal and external sources and identify relevant insights related to business, industry, competition, consumer & trends, which can encourage future development of new, phenomenal experiences for our consumers and shoppers
  • Special focus on continuously monitoring and analyzing on business performance to understand market dynamics
  • Work with the extended team on annual assortment strategy and plan a profitable and productive product portfolio for a broad audience of consumers
  • Co-develop strong global selling-in materials highlighting key strengths and benefits for markets and distribution channels to support our assortment
  • Support key marketing operations functions such as business case and marketing asset production, securing a strong core DNA and clear visual identity across every touchpoint
  • Collaborate with partners in LEGO ecosystem to ensure strong brand presence
  • Learn about and follow the LEGO Development Process, applying our internal tools to support portfolio development from early planning to launch

REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Billund, Denmark