Associate, Planning

at  Mindshare

MINDSHARE

Title: Associate, Planning
Team / Department: Client Leadership
Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:

Mindshare is looking for an Associate, Planning with a passion for marketing and a curiosity for media in advertising! This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Associates are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.
The Associate, Planning is responsible for our strategic brand work: comms plans, media strategies, media plans. You will have the primary responsibility for supervising the media planning staff on assigned accounts. This job entails providing key strategic input for media plans and reviewing draft plans. You will maintain regular contact with mid-level clients and has the initial level of responsibility for account profitability and business development.

YOUR QUALIFICATIONS:

College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience

• Entry level to 1 year of relevant media experience, media planning preferred
• Proven experience with client presentation and reporting
• Knowledge of media buying
• Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

Please refer the Job description for details