Associate Product Manager (UK&I)

at  Hollister incorporated

SUMMARY:

The Associate Product Manager will support the execution of the Product Marketing & Clinical Education and Consumer plans within the Continence Care division and have the full responsibility for managing administrative tasks. The role supports the overarching goals for the Continence team on market share growth and customer advocacy strategies looking at engagement and retention.

WORK EXPERIENCE REQUIREMENTS:

• Number of Overall Years Necessary: 0 - 2
• Basic awareness and understanding of digital platforms and social media terminology
• Medical device sales or marketing experience

EDUCATION REQUIREMENTS:

• Marketing qualification degree or CIM

SPECIALIZED SKILLS/TECHNICAL KNOWLEDGE:

• Good verbal and written communication skills; ability to interact professionally with a diverse group of individuals globally
• Good collaboration skills
• Strong attention to detail, self-starter, and ability to familiarize with new topics quickly
• Ability to manage multiple projects simultaneously with on-time delivery
• Ability to work independently and make timely, sound decisions
• Microsoft Office Suite skills required (Outlook, Word, Excel, PowerPoint).
• Financial awareness
• A good understanding of Social Media Platforms and segmentation

Product Marketing & Clinical Education

• Build a strong knowledge base on the Continence Market and end-user needs to drive effective decision making and market understanding
• Support the execution of the UK Annual Marketing Plan through advisory boards, sales force, product launches and marketing campaigns
• Monitor and assess competitor product strategies, activities and share across the marketing team to aid competitive intelligence and understanding
• Responsible for planning, organizing and executing tradeshows and events, including liaising with vendors, internal teams, on-site management, and pre and post communication
• Support the execution and delivery of the Continence Education Plan through event coordination and administrative support (e.g. bookings, invites and post-event surveys)
• Support Clinical Education with content creation and promotional aids to drive the uptake of educational events
• Lead the online promotion (where applicable) of clinical education events in conjunction with the Marketing Manager and Clinical Education Manager
• Work closely with the Commercial Excellence team to build and maintain campaigns, libraries as well as be a resource for the UK Sales Organization
• Manage work flow of marketing assets through approval syste

RESPONSIBILITIES:

Product Marketing & Clinical Education

• Build a strong knowledge base on the Continence Market and end-user needs to drive effective decision making and market understanding
• Support the execution of the UK Annual Marketing Plan through advisory boards, sales force, product launches and marketing campaigns
• Monitor and assess competitor product strategies, activities and share across the marketing team to aid competitive intelligence and understanding
• Responsible for planning, organizing and executing tradeshows and events, including liaising with vendors, internal teams, on-site management, and pre and post communication
• Support the execution and delivery of the Continence Education Plan through event coordination and administrative support (e.g. bookings, invites and post-event surveys)
• Support Clinical Education with content creation and promotional aids to drive the uptake of educational events
• Lead the online promotion (where applicable) of clinical education events in conjunction with the Marketing Manager and Clinical Education Manager
• Work closely with the Commercial Excellence team to build and maintain campaigns, libraries as well as be a resource for the UK Sales Organization
• Manage work flow of marketing assets through approval system

Consumer Marketing

• Be a content developer and owner working in line with internal regulatory processes
• Own digital promotion (planning, creating and deploying) to optimise Infection Prevention messaging and product marketing campaigns specific to the UK market
• Create and share content plans and calendars for the UK Continence social media and online promotions
• Collaborate with end users, clinical staff, Global and other stakeholders to generate new content, continuously improve content quality and increase online metrics/presence
• Support Global Marketing initiatives with external digital media partners as needed to ensure UK marketing content is delivered on time and within scope of the project
• Liaise with external agency partners as needed to develop digital campaigns and materials
• In conjunction with Consumer Marketing Manager, leverage web analytics, Salesforce.com dashboards, customer insights, and user feedback to assess content effectiveness and recommend solutions to address gaps and shortcomings
• Compile digital analysis measuring the effectiveness of campaigns/initiatives and outline their Return on Marketing Investment (ROMI), making recommendations and suggestions to further improve effectiveness as required

Administrative and Logistical Duties

• Full arrangement and logistics for all Sales & Marketing Meetings, regional and other ad hoc meetings
• Locating a venue, negotiating contracts, booking accommodation for large groups, organising team-building activities
• Full organization of Industry and Customer meetings (e.g. Clinical Advisory Board Meetings & Spinal Advisory Working Group Meetings)
• Locating a venue, negotiating contracts, arranging travel / transfers, organising payment to members and attendees
• Progression of Legal / Consulting Agreements
• Ordering, shipping and tracking all marketing materials and promotional items to and from distribution house
• Stock Management of literature and promotional items at Exigo
• Maintenance of supplier and agency relationships
• Progression of Purchase Orders and invoices through relevant systems, cheque requests and BACS / expense payments and maintenance of accurate record keeping
• Point of contact for all enquiries for Continence Care Sales and Marketing Teams

ESSENTIAL FUNCTIONS OF THE ROLE:**

• Minimum of 2 days a week at our Head-Office (Winnersh) with occasional travel to educational events, agency offices and/or customer sites