Associate Product Marketing Manager

at  Integrity Marketing Group

ABOUT THOMAS ARTS

ThomasArts is headquartered in Farmington, Utah, which is part of the Salt Lake City market. TA also has offices from coast to coast, including New York City, Washington D.C. and Costa Mesa, California, provides strategic direction, creative, digital, social media marketing as well as data and technology solutions to generate strong results for its Fortune 500 clients. ThomasArts has distinguished itself through work for national brands that drive healthcare and 50+ consumer marketing in the U.S. TA develops and executes strategic marketing, social media and advertising programs to boost lead generation and agent recruiting for Integrity Marketing Group. In addition to these duties, TA supports a variety of clients as a national full service, digital ad agency and MarTech/CX consultancy and implementation partner.
Job Summary: The role of Associate Product Marketing Manager will work at Thomas Arts as a member of the Integrity Marketing Shared Services team to support the execution of marketing strategies to promote our health, life and wealth product portfolios for Integrity and its partners. These efforts may include the project management and coordination of marketing plans, creative briefs, communication of marketing campaigns and coordination of event and council meetings.

PRIMARY SKILLS AND REQUIREMENTS:

• 3 to 5 years of experience in a project management marketing role, either agency, client-side or consulting
• Experience in a healthcare marketing, especially insurance industry marketing is strongly preferred
• Detail oriented – Highly organized and demonstrates exceptional attention to detail in all aspects of the job, ensuring accuracy and integrity of content and communications
• Strategic thinker – Able to understand and distill information, prioritizing and organizing in a way that provides clear strategic direction
• Strong communicator – Well-spoken and able to articulate ideas to internal and external stakeholders
• Excellent knowledge of Microsoft Word, Excel and PowerPoint
• Experience with project management platforms, such as Asana
• Self-motivated and willing to problem solve
• High energy, positive attitude and a strong work ethic

• Manage each assigned project from strategy through execution and tracking/reporting — including creative workflow process for each product campaign initiative
• Take accountability and ownership of projects, coordinating with internal team members to ensure timely and accurate execution of marketing projects

Strategy

• Support the development of strategic marketing documents, including marketing plans, creative briefs and campaign timelines supporting product marketing efforts
• Review developed materials and deliverables to ensure that the campaign execution aligns with developed strategies

Communications

• Coordinate and create corporate presentations, ability to distil long-format content into a concise actionable plan
• Manage communication calendar and email delivery for product campaigns provided to our Integrity partners
• Arrange meetings with external parties to present work, collect feedback and ensure projects meet expectations
• Work well with others and is a team player; willing to be proactive and assist other team members as needed.
• Other duties as assigned