Audience Engagement Associate

at  Committee to Protect Journalists

Job Title: Audience Engagement Associate
Department: Advocacy and Communications
Office Location: New York, NY
Reports to Title: Digital Communications Manager
Job Band: Researcher & Associate I
FLSA Status: Exempt
Union Represented: Yes
Application deadline:
July 14, 2024

JOB SUMMARY:

The Audience Engagement Associate is responsible for producing CPJ’s social media content and implementing digital outreach as part of a dynamic digital team sitting at the nexus of communications and advocacy. This role requires a creative and savvy social media maven who follows the latest digital trends, moves fluently across platforms, and is skilled at quickly crafting pithy and accurate content. With a knack for storytelling and advocacy messaging, the Associate will produce clever and eye-catching graphics on deadline and is skilled at leveraging analytics to optimize digital strategy and hit key metrics.
This position is part of a collective bargaining unit represented by the Writers Guild of America, East.

EDUCATION/QUALIFICATIONS & WORK EXPERIENCE:

• Experience with social media management tools and content management systems, social listening, and scheduling tools.
• Deep knowledge of social media platforms, etiquette, and online trends; demonstrated understanding of advocacy, campaigning, audience building, and engagement.
• Experience with Google Analytics and social media analytics.
• Superb attention to detail and strong analytical skills
• Sound news judgment and an ability to react quickly and accurately to breaking news stories; able to manage global, macro, and political nuances alongside micro details on each social post.
• Impeccable English writing skills.
• A critical thinker with a collaborative spirit and an ability to balance the needs of different departments and programs.
• Ability to independently prioritize projects and tasks based on urgency.

ADDITIONAL QUALIFICATIONS, CHARACTERISTICS, AND COMPETENCIES:

• A passion for press freedom.
• Proven skills in moving across platforms with ease.
• A knack for storytelling, reporting, and writing accurately and succinctly.
• Excellent time management skills with a proven ability to meet deadlines.
• Collaborative, proactive, creative thinking, and problem-solving.
• The ability to work in a fast-paced, news-driven environment.
• Adept at turning CPJ research into dynamic content and tailoring it for various platforms to help set a journalist free or bring attention to their case.

PHYSICAL REQUIREMENTS:

The physical demands described here represent those that an employee must meet to perform the essential functions of this classification successfully and are reflective of work in a typical office setting. Absent undue hardship, reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.

• Remain in a stationary position for prolonged periods.
• Occasionally move about in the office to access file cabinets, office machinery, etc. (this applies to employees who work in the NYC office).
• Operate a computer and other office productivity machinery, such as copy machine, and printer.
• Communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Observe details at close range.
• Carry objects weighing up to 20 pounds.
• Work in an office setting where the noise level is usually moderate (this applies to employees who work in the NYC office).
• Travel requirements 0-5% (outside of normal travel to the office).
• Available to assist in emergency situations outside of regular working hours.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Generate, curate, and publish daily content on CPJ’s global social media platforms that align with the organization’s strategic and digital goals and build our brand. Package CPJ content for social–including data, daily news, special reports, video, and audio–by the digital strategy and advocacy campaign objectives.
• Oversee CPJ’s regional social media accounts and email blasts, ensuring staff is properly trained in using such platforms and adhering to good practice
• Distribute CPJ’s weekly newsletter, The Torch, in collaboration with CPJ’s senior communications associate and other team members; contribute to the newsletter(s)/email blasts, as needed.
• Contribute to establishing and implementing email best practices; alongside the digital communications manager, ensure the proper functioning of CPJ’s email distribution systems and lists.
• Work closely with the video producer to leverage video on social media, generating original ideas for social-first video content and coordinating live coverage.
• Produce basic graphics using Adobe Suite, Canva, or comparable software as needed, following CPJ’s visual brand.
• Review graphics created by other departments to ensure they align with CPJ’s visual brand.
• Leverage content and social media presence in support of fundraising campaigns.
• Monitor mentions and conversations, identify opportunities to boost CPJ’s profile and influence, and respond to queries via social and email channels.
• Track CPJ’s website analytics, social media performance, and email newsletters according to chosen metrics; assist with assessment and optimization to contribute to data-informed decision-making.
• Perform research on benchmark trends and audience demographics and preferences.
• Continuously innovate to ensure CPJ uses the best digital tools available and evolves and adapts as required to meet the organization’s goals.
• Support the digital communications manager in implementing CPJ’s digital strategy, ensuring a robust digital component in departmental initiatives and projects. This includes website support, day-to-day maintenance, and helping create pages aligning with CPJ’s messaging priorities and visual brand.
• Research and propose social media partnerships that increase CPJ’s reach and engagement with key audiences.
• Perform all other duties as assigned.

The physical demands described here represent those that an employee must meet to perform the essential functions of this classification successfully and are reflective of work in a typical office setting. Absent undue hardship, reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.

• Remain in a stationary position for prolonged periods.
• Occasionally move about in the office to access file cabinets, office machinery, etc. (this applies to employees who work in the NYC office).
• Operate a computer and other office productivity machinery, such as copy machine, and printer.
• Communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Observe details at close range.
• Carry objects weighing up to 20 pounds.
• Work in an office setting where the noise level is usually moderate (this applies to employees who work in the NYC office).
• Travel requirements 0-5% (outside of normal travel to the office).
• Available to assist in emergency situations outside of regular working hours