B2B Lead Generation Representative

at  MCI Careers

LOCATION: Cape Town, ZA JOB TYPE: Full-Time POSITION OVERVIEW:
Job Title: B2B Lead generation Representative
Job Type: Full-Time, Permanent
Location: Onsite, Cape Town (US hours)
MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. We are seeking a B2B Lead Generation Representative, who will play a pivotal role in expanding our business by identifying new opportunities and driving revenue growth. Your primary responsibility will be to prospect for potential clients, qualify leads, and initiate the sales process. This role requires a proactive and results-driven approach to identifying and capitalizing on business opportunities. A Strong command in the English Language is essential.

PHYSICAL REQUIREMENTS:

This job operates in a professional office environment. While performing the duties of this job, the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment, including a phone, copier, and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects, move objects from place to place, hold onto objects, and move or exert force up to forty (40) pounds.

DISCLAIMER:

The purpose of the above job description is to provide potential candidates with a general overview of the role. It’s not an all-inclusive list of the duties, responsibilities, skills, and qualifications required for the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.
The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason

KEY RESPONSIBILITIES:

• Identify and research potential leads within assigned verticals, focusing on call center outsourcing decision-makers.
• Utilize various channels such as LinkedIn, company databases, and industry events to generate leads.
• Initiate outbound calls to engage decision-makers, introduce our services, and qualify leads based on predetermined criteria.
• Tailor messaging to resonate with each prospect and create interest in setting appointments.
• Qualify leads based on predetermined criteria to ensure alignment with our target market and ideal customer profile.
• Manage and track leads and opportunities ensuring accurate and up-to-date information to facilitate smooth handoffs and follow-up.
• Meet or exceed key performance indicators (KPIs) including lead generation targets, conversion rates, and revenue goals.
• Continuously monitor and analyze results to identify areas for improvement.
• Achieve set appointment KPIs by scheduling meetings or product demonstrations with qualified leads.
• Address objections, and effectively communicate the value proposition of our services.
• Maintain a positive attitude and high energy level, even in the face of rejection. Continuously strive to improve and adapt to feedback and market dynamics.