B2B Marketing Executive (Maternity Cover)

at  Well Pharmacy

Overview of the role
Supporting the Marketing Manager by being the key marketing lead for core B2B wholesale brands across Bestway Healthcare and driving growth and customer retention through development, briefing and implementation of marketing strategies.
Please note this is for 12 months Maternity Cover

Main Responsibilities

• Brand development, guidelines, and brand guardianship
• Ownership & management of B2B marketing plans and strategy- recommending and delivering marketing strategy to support business goals
• Manging day to day relationships and liaising with key B2B stakeholders.
• Regular meetings to drive the B2B marketing strategy.
• Establishing processes, deadlines and building relationships
• Monthly and quarterly product catalogues and POS for independent pharmacies
• Weekly E-shots, social media/ LinkedIn activity
• Managing and briefing content with PR team on relevant activities
• Ad hoc Events, Trade Adverting and Trade Shows, video and animation content
• Presentation decks, Field assets, and content for sales teams that are consistent and on brand
• Updating website content
• Briefing internal design studio and approvals
• Measurement of marketing activity performance
• Competitor reviews and recommendations
• Customer testimonials & Insight

KEY KNOWLEDGE AND SKILLS REQUIRED:

• Previous B2B marketing experience at an assistant level
• Experience of working directly with senior stakeholders
• Excellent planning and organisation skills with the ability to work to deadlines
• Attention to detail and ability to work under pressure
• Experience of creative and delivering marketing plans
• Good communication and presentation skills
  The Ideal Candidate
  Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we’ll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
  Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
  About The Company
  For over 70 years, we’ve been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
  Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS.
  The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life.
  We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most.
  We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.

• Brand development, guidelines, and brand guardianship
• Ownership & management of B2B marketing plans and strategy- recommending and delivering marketing strategy to support business goals
• Manging day to day relationships and liaising with key B2B stakeholders.
• Regular meetings to drive the B2B marketing strategy.
• Establishing processes, deadlines and building relationships
• Monthly and quarterly product catalogues and POS for independent pharmacies
• Weekly E-shots, social media/ LinkedIn activity
• Managing and briefing content with PR team on relevant activities
• Ad hoc Events, Trade Adverting and Trade Shows, video and animation content
• Presentation decks, Field assets, and content for sales teams that are consistent and on brand
• Updating website content
• Briefing internal design studio and approvals
• Measurement of marketing activity performance
• Competitor reviews and recommendations
• Customer testimonials & Insigh