B2B Marketing Lead

at  World of Books

Leading marketing activity across the Group’s B2B customer base, covering our core book collection services, and enterprise SaaS software products.
An experienced B2B Marketing professional, you will be responsible for supporting our customer-facing teams to grow our share of wallet in existing customers, while winning new business. Reporting to the Business Development Director, you will play a key part in our strategy to diversify revenues by entering new verticals and territories.

As well as being a creative thinker who can produce and oversee engaging copy and asset creation to be used in lead generation and customer engagement campaigns, other skills and abilities required are:

• Strategic & commercial mindset, with a focus on ROI
• High levels of data literacy, with the ability to analyse complex data sets and apply learnings to improve results related to lead generation & conversion
• Ability to balance day-to-day business management activity (organisation, planning, data numeracy) with strategic planning across multiple workstreams and customer and internal stakeholders
• Ability to manage diverse stakeholders and to understand and analyse complex problems
• Positive personality with an energetic style with strong resilience. An entrepreneurial mindset capable of doing a lot with a little
• Excellent written and verbal communication, expert presentation asset builder
• Willingness and ability to balance longer-term strategic thinking, with getting stuck in to move things forwar

• Own the annual marketing spend and build a clear roadmap defining growth targets via inbound marketing, planning key campaigns, and owning channel activity & the creation of increased technical marketing capability
• Work in a collaborative team with the Head of New Business and Head of B2B Customer Success to build inbound leads, optimise the sales funnel and streamline the new customer onboarding process
• Own our B2B Marketing Agency relationship and performance against deliverables, focusing on automation to drive efficiency, and lead generation in digital channels
• Deliver a bank of scalable sales enablement tools, including content creation and ownership of the look and feel of master pitch decks
• Build data capabilities to track performance across the areas you directly and indirectly control, understand how key metrics can be impacted
• Ownership of all email marketing activity related to acquisition, monetisation & retention to ensure consistent and engaging communication flows throughout all customer interactions - examples include NPS tracking, lead nurture flows, promos, and new feature releases
• Develop targeted user marketing campaigns that drive activation, engagement & minimise churn
• Build strong, trusted relationships with all internal networks/stakeholders working collaboratively to ensuring end users and decision-makers receive a standardised experience across all interactions with the group
• Lead the B2B content strategy, and brand voice
• Lead the groups B2B diversification strategy into new UK verticals and overseas markets
• Work closely with product and engineering teams to specify and deliver an end to end CRM integration between HubSpot & our core platforms

This is a role that requires a strategic thinker and a builder, who is comfortable rolling up their sleeves to move things forward, and to succeed you will also need:

• Extensive experience in B2B marketing roles.
• A degree in marketing, business or a relevant, equivalent qualification
• Demonstrable success in building out marketing capability and driving profitable growth from a combination of customer acquisition, monetisation & retention
• A deep knowledge of CRM systems such as HubSpot, Salesforce or similar
• Experience marketing Complex SaaS software and real-world operational services

As well as being a creative thinker who can produce and oversee engaging copy and asset creation to be used in lead generation and customer engagement campaigns, other skills and abilities required are:

• Strategic & commercial mindset, with a focus on ROI
• High levels of data literacy, with the ability to analyse complex data sets and apply learnings to improve results related to lead generation & conversion
• Ability to balance day-to-day business management activity (organisation, planning, data numeracy) with strategic planning across multiple workstreams and customer and internal stakeholders
• Ability to manage diverse stakeholders and to understand and analyse complex problems
• Positive personality with an energetic style with strong resilience. An entrepreneurial mindset capable of doing a lot with a little
• Excellent written and verbal communication, expert presentation asset builder
• Willingness and ability to balance longer-term strategic thinking, with getting stuck in to move things forward

Please note: This role will require travel to our sites in London, West Sussex & Coventry. This role may also require some international travel, as the diversification strategy develops