B2B Marketing Manager

at  Bridgestone Australia

Develop and execute marketing strategies, including the B2B go to market approach that supports awareness, demand generation and sales of existing and future products, services and solutions across ANZ.Key Responsibilities

• Develop a deep understanding of customer needs through research, industry and customer feedback.
• Build an effective strategic marketing program, including the B2B go-to-market approach.
• Develop lead generation programs, including managing, optimising, and executing marketing campaigns using various physical and digital assets to drive qualified leads to the sales team.
• Define, monitor and analyse B2B Solutions Marketing Performance Tracking for all programs, solutions and initiatives.
• Communicate and actively support sales through joint plans to drive maximum impact.

About You

• Strategic mindset with an ability to identify opportunities and develop clear plans to achieve marketing objectives.
• Extensive experience in marketing, with a focus on developing and implementing brand marketing strategies to support sales and the customer journey.
• Sound planning, organisational, analytical and decision making skills.
• Deep understanding of marketing principles, including market research, segmentation, positioning, and messaging, is essential.
• Knowledge of digital marketing, lead generation, and marketing automation tools.
• Ability to collaborate effectively with cross-functional teams and ability to lead, manage and develop marketing in a matrixed organisation.
• Experience in the mobility industry, particularly in a start-up or fast-paced environment, is highly desirable.
• Bachelor’s or Master’s degree in marketing, business or a related field

Benefits
As a market leader, we are passionate about providing great benefits, exceptional training, and ongoing career opportunities for our employees. The successful candidate will be rewarded with ongoing development opportunities, a competitive salary package including an incentive program and employee discounts.About Us
A renowned global leader in tyres and rubber, Bridgestone is striving towards a vision to provide both social value and customer value as a sustainable solutions company.
With sustainability at the core of our business and guided by the values of our Bridgestone E8 Commitment, Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
In Australia, Bridgestone offers a range of services and solutions to all segments of the Australian market. Our extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Service Centres, mobile service provider Lube Mobile, and the manufacturing and sale of quality retreads through Bandag Pty Limited

• Develop a deep understanding of customer needs through research, industry and customer feedback.
• Build an effective strategic marketing program, including the B2B go-to-market approach.
• Develop lead generation programs, including managing, optimising, and executing marketing campaigns using various physical and digital assets to drive qualified leads to the sales team.
• Define, monitor and analyse B2B Solutions Marketing Performance Tracking for all programs, solutions and initiatives.
• Communicate and actively support sales through joint plans to drive maximum impact