B2B Marketing Strategist

at  Securian Financial Group

We are seeking a dynamic and articulate communicator to join our product marketing team to support senior leadership and sales professionals ensuring that Securian Financial has a strong voice in the marketplace. This role requires a blend of creativity and analytical skills, with a focus on delivering clear and impactful messages across various channels. If you are passionate about top-of-funnel marketing strategy and have a proven ability to create compelling content that resonates with diverse audiences, we encourage you to apply for this exciting opportunity.

QUALIFICATIONS:

• Outstanding organizational and planning skills
• Ability to work in a deadline-driven environment of multiple projects and quick turn-around requirements
• Strong communication (verbal and written) and presentation skills
• Ability to manage multiple projects
• Ability to understand internal and external audiences and communication channels
• Knowledge of basic design principles

REQUIREMENTS:

• 4-year degree in corporate communications marketing, public relations or related field or equivalent experience
• 5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred
• Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences
• Ability to translate complex information into easily understandable language
• Exceptional skills managing internal clients
• Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This role requires that you live within in a commutable distance (90 minutes) of our Home Office in St. Paul, MN. You’ll join us 2-3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. When working in our offices at least two days per week isn’t feasible (vacations, illness, travel, etc.), an eight day per month standard is an option. #LI-Hybrid

• Internal Securian Financial job title for this position is Solutions Marketing Consultant

PHYSICAL JOB REQUIREMENTS:

• Ability to utilize the keyboard, computer and/or mouse for up to 8 hours per day
• Ability to work at least 40 hours per week
• Ability to utilize the phone and/or virtual meeting platform for 1-4 hours per day
  The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of jobs.

PAY MAY VARY DEPENDING ON JOB-RELATED FACTORS AND INDIVIDUAL EXPERIENCE, SKILLS, KNOWLEDGE, ETC. MORE INFORMATION ON BASE PAY AND INCENTIVE PAY (IF APPLICABLE) CAN BE DISCUSSED WITH A WITH A MEMBER OF THE SECURIAN FINANCIAL TALENT ACQUISITION TEAM.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:

IN THIS ROLE YOU WOULD:

• Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners.
• Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category Including:
• Mature thought leadership strategy
• Drive proprietary research that solicits engagement
• Advance associate organic social media to build category awareness
• Maintain content-rich owned channels like Securian.com, case studies, and email.
• Partner with the business to execute compelling brand experiences at industry conferences.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This role requires that you live within in a commutable distance (90 minutes) of our Home Office in St. Paul, MN. You’ll join us 2-3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. When working in our offices at least two days per week isn’t feasible (vacations, illness, travel, etc.), an eight day per month standard is an option. #LI-Hybrid

• Internal Securian Financial job title for this position is Solutions Marketing Consultan