BMC Product Manager - Social Media

at  EY

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The BMC Product Manager (Social Media) will be responsible for the publishing, reporting and social media listening platform(s) for the whole of EY globally to deliver peerless social media across 100+ countries. They will be the in-house expert on Sprinklr and other related technology, and drive best practice across EY’s global use of Social Media.
As this role is remote, applications are welcome from across the EMEIA Region preferably in Netherlands, Finland, Belgium, Spain, Norway, and South Africa.

SKILLS AND ATTRIBUTES FOR SUCCESS

• Must have excellent knowledge of the social media landscape and the tools needed to offer a best-in-class delivery for a large organisation. This includes delivery and maintenance of the technology but also ensuring the right processes, guidance and governance are in place.
• Ensure that platforms are used to full capacity to provide insight from social media listening to allow users to inform communications and marketing decisions and evaluation from reporting functions to allow teams to drive and improve content performance.
• Relentless focus on project delivery within given constraints and a constantly changing environment
• Ability to educate stakeholders of best practices in the digital landscape
• Ability to understand business needs and identify areas for cross-firm collaboration to drive business growth and deepen buyer engagement
• Ability to thrive in dynamic, fast-paced, agile environment
• A strong team player, comfortable working collaboratively, virtually and independently
• Excellent communication, presentation and networking skills – able to effectively manage and influence leaders as well as a broad range of internal and client facing professionals in both technical and non-technical audiences
• Ability to work under pressure and to tight deadlines, managing multiple priorities effectively
• Ability to synthesize complex information into simple, high impact messages

WHAT WE LOOK FOR

We’re looking for an experienced, high-energy self-starter with the right attitude to take on challenges, educate and understand a diverse group of marketing and business stakeholders, and have the appetite to drive ideas through to execution.

YOUR KEY RESPONSIBILITIES

You will work with the Product Management and Global Social media teams and other Marketing and Social media teams around the world to drive technology adoption and ensure that the technology and guidance, documentation and training are gold standard.

In this role:

• You form part of a wider team, driving the continual optimization of the BMC Technology roadmap with a view to make it scalable in 100+ countries. You will collaborate with teams across BMC, Markets, Knowledge, EY technology, our regions, and our partner agencies.
• You are driven by a relentless desire to create best in class systems that will grow our digital footprint and reach, support lead generation and conversion, and more generally enable the external marketing function with technology.
• You will manage and oversee all elements of platform configuration within budget, resource and time constraints.
• You will own the Sprinklr (and associated technology) operating model, incorporating both the technical and business operating models, to ensure that the BMC products are properly embedded and managed within the organization, help drive adoption across service lines, sectors and regions, and maximize our operational agility and excellence.
• You will determine, document and be responsible for EY’s best practice use of the Sprinklr platform and associated technology across all EY firms and functions.

TO QUALIFY FOR THE ROLE YOU MUST HAVE

• Strong knowledge of social media platforms
• Experience using a range of publishing, listening and evaluation tools eg Sprinklr, Hootsuite, Sprout, Brandwatch
• Knowledge of the social media technology landscape for publishing, listening and evaluation
• Sufficient technical knowledge to work with technical teams to ensure that platforms are connected and optimised to get the most from them
• A strong grasp of B2B digital content and channel strategies
• A passion for social media marketing, gained within a global business
• Proven experience of data driven marketing and knowledge of current regulations like GDPR and the e-privacy directive
• Experience in a cross-border role, successfully managing multiple complex projects at a global level
• Experience working with highly diverse and geographically dispersed teams

As part of this role, you’ll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs