Brand and Marketing Manager CESEE (m/f/d)

at  Radisson Hotel Group

Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,320 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for Brand & Marketing Manager (m/f/d) to join our dynamic team here at Radisson Hotel Group!
The Brand & Marketing Manager is part of a network of Marketing, Content, PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within CESEE through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.

Tasks

• Develop and execute global brand strategies, adapting them for diverse markets while ensuring alignment with company goals.
• Coordinate international campaigns, ensuring consistency and relevance across all markets.
• Translate and implement HQ strategies across regions, optimizing them for local effectiveness.
• Collaborate with a network of Field Marketing Activation Managers to create impactful content for each area.
• Foster cross-functional collaboration to integrate brand messaging across all channels and teams.
• Analyze market trends and campaign performance to drive ongoing optimization and innovation.
• Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presence

Requirements

• Expert knowledge of Marketing, Branding, Social Media as well as first experiences in PR
• Excellent German and English language skills
• Experience using tools for Social Media Management (e.g. Spinklr)
• Digital Marketing expert
• A creative mindset with a clear understanding of what makes great content
• Strong attention to detail – a belief that details really matter
• Digitally savvy
• Positive energy
• Highly collaborative and able to work together with different departments
• Good organizational and prioritization skills with ability to navigate competing priorities and work for multiple hotels and stakeholders

Benefits

• Permanent employment contract
• Home-Office option
• Employee rates for you and friends & family at all Radisson and prizeotel hotels
• Free accommodation at our hotel for the first month if you come to us from another city
• 550 € net refer-a-friend bonus for every recruitment through your recommendation
• Free meals in the staff restaurant (only the non-cash benefit is taxable)
• Individual training opportunities at the in-house Radisson Academy
• Diverse career opportunities in more than 1500 hotels worldwide
• Training, transfer and transportation offers in 9 hotel brands worldwide
• Diverse and open team and regular team events “Best Employer for Future Work 2023” Source: Statista / Business Punk

Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.
Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests. We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.”
Sounds interesting? Apply now! We look forward to getting to know you

• Develop and execute global brand strategies, adapting them for diverse markets while ensuring alignment with company goals.
• Coordinate international campaigns, ensuring consistency and relevance across all markets.
• Translate and implement HQ strategies across regions, optimizing them for local effectiveness.
• Collaborate with a network of Field Marketing Activation Managers to create impactful content for each area.
• Foster cross-functional collaboration to integrate brand messaging across all channels and teams.
• Analyze market trends and campaign performance to drive ongoing optimization and innovation.
• Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presenc