Brand Communications Manager - Home Category

at  Stokke

HERE WE GROW:

Stokke’s long history of design and innovation began over eight decades ago on the west coast of Norway in 1932. Our values remain deeply rooted in our Scandinavian heritage and our commitment to craftsmanship and quality. Stokke is recognized worldwide for best-in-class solutions for children. For over forty years, we’ve combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding. Designed not only for you and your child, but for your children’s children, and generations to come.
Stokke has experienced considerable international growth through our strategic approach of acquiring products and brands. These acquisitions include the Nomi chair, LIMAS, a baby carrier company, Mukako, a multi-activity play table brand, and BABYZEN, the makers of the highly popular YOYO all-in-one lightweight stroller. Acquisitions is key for our growth and has allowed us to have office presence in Norway, Germany, The Netherlands, France, the US, and Asia, meaning we truly offer an international work environment and can stand by our brand promise Confident Kids for a better World.

Strategy and Planning:

• Develop and execute the overall communication strategy for the Stokke Move category.
• Utilize consumer insights to inform briefs, regional marketing plans, and go-to-market strategies.
• Plan and budget for asset/campaign development in coordination with Innovation’s project board and Product Management.

Brand Communication:

• Own brand activities including campaigns, collaborations, and new services, ensuring alignment with brand strategy.
• Coordinate with content teams, regional marketing, ecommerce, and other stakeholders for seamless execution.
• Implement and govern global brand guidelines across all touchpoints internally and externally.

PR and Marketing:

• Manage global PR activities including consumer and product PR, press releases, and content distribution.
• Develop and update PR kits, manage agency relationships, and ensure PR content aligns with brand messaging.

Content Production:

• Lead and coordinate projects for brand and product communication development, from briefing agencies to delivery of marketing assets.
• Oversee communication concept development, go-to-market planning, production coordination, and content creation for various channels.

Budget Management:

• Own communication budget related to campaigns/assets and ensure efficient allocation of resources.
• Cross-functional Collaboration:
• Drive synergies within categories and across the brand to ensure consistency and coherence in communication efforts.

Collaborate with internal teams, external agencies, and stakeholders to deliver impactful communication campaigns.