Brand Executive (Salon)

at  KAO SINGAPORE PRIVATE LIMITED

OVERVIEW

The role of Brand Executive plays an important role in supporting brand development (Sales and marketing) and communication plans (PR and social media strategies), in conjunction with the Kao Salon Singapore Sales and Education team.
The purpose is to assist in the development and optimizing marketing campaign (product launching and trade promotion) and the implementation of the assigned brand marketing strategy and measuring the effectiveness of marketing campaign. The role includes brand activity execution, communication, follow up and POSM material development.

REQUIREMENTS:

• Min. Diploma in Marketing or equivalent.
• Relevant Brand or Marketing experience in the Fast-Moving Consumer Goods (FMCG) Industry
• Possess positive working attitude and effective communicator (verbal & written) with a capacity to take initiative
• Bold and creative mindset
• Able to work independently in a fast-paced environment
• Competent in Microsoft Applications
• Strong sense of business ownership, leadership, and responsibility
• Able to start work immediately or at a short notice would be favourable

• Manage the assigned brands’ new product launch assessment and deployment in the local market, pricing, place and positioning
• Execute brand campaigns and trade promotions for the assigned brands
• Prepare and analyse sales reports to monitor sales performance and identify gaps and opportunities to grow the assigned brands
• Responsible for the day-to-day operational aspects of the assigned brands such as inventory management and forecasting
• Monitor competitors’ activities and current market trends
• Provide input to volume forecasting, monitor key indicators and drivers of brand performance (6Ps).Execute brand strategy (Online and Offline)