Brand Lead (Multiple roles available)

at  AbbVie

Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description

QUALIFICATIONS

• Highly competent marketeer ideally with CIM, degree or post grad qualifications in Marketing
• Experience of working across multiple indications simultaneously
• Capability to lead cross functional teams and excel in matrix environment
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Demonstrates an understanding of the challenges faced by our customers and patients
• Relevant strategic and operational experience and proven track record of success
• Ability to challenge status quo and contribute at a higher strategic level
  Additional Information
  AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status

• Lead the marketing function and full line management responsibility for the people within designated team including, personal development, performance management, and creating an environment where the AbbVie Way behaviors can flourish
• Reporting directly to the Business Unit Director, operate with full responsibility for the marketing function and the overarching brand plans. Executive presence to be able to influence cross functionally and deputise for Business Unit Director where needed
• Lead the matrix team development of strategic brand plans that aligns to global strategy while adapting to local affiliate insights and marketing dynamics
• Lead the matrix team development and execution of tactical brand plans that align to brand strategy and meet budget / timing expectations
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs
• Responsible for marketing budget allocation and overall brand team budget management
• Detailed knowledge and understanding of therapeutic area, market, and brand performance data
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Evaluate, localize, and execute brand strategies while creating innovative solutions to capitalize on market opportunities and deliver customer value
• Represent UK Affiliate with Global and Area marketing teams regarding Global and Area brand campaigns