Brand Leader

at  FLINT Corp

Job Description:
Are you experienced in leading marketing strategy and brand positioning? Are you ready to take the next step to further your personal development and experience? Do you have a passion for leading and influencing internal and external impressions of an organization? If you thrive in a dynamic environment, appreciate tackling complex challenges, and excel in developing relationships to further marketing strategies and brand presence, we want to hear from you.
This role will facilitate the crucial role in leading our brand position and marketing strategies. This position will be responsible for a breadth of marketing and communication activities from brand leadership, marketing and communication strategy development and implementation, managing the combination of client facing and recruitment objectives to develop and execute programs and assets, measurement and reporting performance of campaigns, implementation of process improvements, lead and execute integrated content strategy development.

• Essential contributor to the development of the brand marketing strategies through opportunity identification, consumer insights, category analysis, cultural and industry trends.
• Integrating our brands against analysis of business performance to provide recommendations on how to achieve brand and business growth.
• Combining brand strategies with client facing (sales) and recruitment (employee) objectives to develop and execute game-changing programs and assets across client facing and recruitment initiatives.
• Accountable to measure and drive key KPIs, socializing results and how learnings will impact the brand strategies and initiatives.
• Lead the development and execution of integrated marketing campaigns, collaborating with cross-functional partners across the business, including Business Development, Recruitment, Human Resources, Safety, Quality, IT, Finance, Fleet, Supply Chain.
• Works closely with the Director of Business Development/Marketing and the team to develop and execute the annual marketing calendar of campaigns, initiatives, events, sponsorships, and programs.
• Implement process improvements and areas for efficiency and accuracy of claims across projects.
• Partnering with internal and external key stakeholders for coordinating, planning, implementing and assessing brand strategies.
• Lead and manage the integrated content strategy development as approved across paid, earned, and owned (website, blog, social) channels, providing best practice guidance to the greater marketing and cross-functional teams on our digital products in collaboration with the team.
• Ensure organizational goals, strategies, and priorities are integrated in strategic communications initiatives to develop and deliver content to the right B2B and B2C audiences in the right channels at the right time.
• Monitor, Measure and assess content performance and to accelerate content ideation and testing to reach key customer segments and drive brand awareness.
• Other allocated tasks as required.