Brand Manager (12 Month FixedTerm Contract)

at  Big Red Group

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

EXPERIENCE REQUIRED

• 8 years’ experience in a similar role
• Bachelor’s degree in marketing or a related field. Additional certifications in digital marketing are a plus.
• Proven track record delivering marketing campaigns to drive outcomes across revenue & brand goals
• Ability to prioritise in a rapidly changing and competitive landscape
• Ability to connect marketing & brand activity to business impact
• Strong understanding of media and creating full funnel, effective assets
• Ability to think strategically & execute enthusiastically
• Strong communication skills, positive attitude and ability to multi-task
• Nice to have: Experience in Production, Content, Social or PR

ESSENTIAL SKILLS

• A passion for customer first thinking
• A love of travel or experiences
• Problem solving & creative thinking
• Commercial acumen
• Creative strategy
• Project management
• Attention to detail
• Media/channel experience
• Budget management
• Stakeholder management
• Nice to have: E-commerce experience

THE ROLE:

Are you passionate about marketing and looking for an opportunity to make a significant impact? RedBalloon, a pioneer in the experiences industry in Australia, is seeking a dedicated marketer for a 12-month parental leave contract.
RedBalloon first pioneered the experiences industry in Australia and has now grown to also be famous for gifting. We truly believe that experiences are what life is made of – whether that’s enjoying an exhilarating scenic helicopter flight, taking a getaway in a luxe tiny cabin or learning new skills at a cheese making course.
You will play a pivotal role in revitalising the RedBalloon brand and leading effective marketing activity and brand projects, including the production of integrated campaigns. Reporting to the Senior Marketing Manager and working alongside a Campaign & Media Manager, you will drive full-funnel marketing and be the voice of the customer across the organisation.

RESPONSIBILITIES:

• Project management and execution of creative and messaging across owned, earned, and paid channels.
• Input into strategy, make data-driven decisions, and align internal stakeholders.
• Work on a variety of projects, from commercial retail campaigns to organising content shoots.