Brand Manager (Brand Expression), Growth

at  Deloitte

REQ #

15506
Job description

CONNECT TO YOUR INDUSTRY

The best brands in the world stand for something beyond a logo and a colour palette, as important as they both are. They stand for something bigger and view every interaction as a moment to tell their story and help people to understand who they are and the difference they’re here to make in the world.
We’re looking for someone who shares this understanding and passion for the power of brand to join us and help us to differentiate our brand with the community of people we care about.
Sound like the sort of challenge that motivates you? Then keep reading. You might just be who we’re looking for.
The Deloitte brand has come a long way from its beginnings as an audit brand. From being 4th of the Big 4, we’re now number one in almost every single traditional business metric – revenue, profitability, number of people etc, and have been named as the most valuable commercial services brand in the world for several years in a row.
But getting to the top is one thing – and we’ve just about got there. But maintaining and growing our position is another.
People are making decisions about where they work or who they buy from differently – away from the transactional, to reinforce a set of values and beliefs they hold. Even in b2b. And so, it’s never been more important to help people understand who we are and what we stand for.

CONNECT TO YOUR OPPORTUNITY

We’re on a mission to inspire people who believe business can make a difference on the things that matter. And we need to make sure that positioning comes through at every touch point in our brand – from the way we hire, to our people’s day-to-day experience, the way we run client engagements to our marketing and communication and office environments.
Do that well - and consistently, with confidence. And Deloitte can grow its position and be a brand that people aspire to work for, aspire to work with and is seen as an admired, influential and relevant voice on the topics that matter to business and society.
Our brand team is at the heart of bringing our brand to life and equipping our 26,000 professionals in the UK with the confidence and the tools to tell our story in the market. We’re a diverse and creative bunch of content, advertising, sponsorship, programme management and yes, brand professionals, based all around the UK.
The role of brand manager is a varied one. No two days are the same. And every day there’s an opportunity to make a meaningful difference - in big strategic ways and smaller, everyday ways.
We’re looking for a Brand Manager to focus on ‘brand expression’ – how we differentiate our brand by what we say, how we say and what it looks like. From working closely with creative agencies (both internal and external), to helping the business tell our story in more engaging language and visuals (and in new spaces/channels).
Alongside the brand managers focused on brand strategy and brand experience, you’ll work across a newly created brand and marketing function, to help shape one biggest brands in business and ensure the power of our brand is felt by clients and key audiences as we go to market.

CONNECT TO YOUR SKILLS AND PROFESSIONAL EXPERIENCE

This role requires a blend of brand knowledge and understanding (in general and quickly getting up to speed on our guidelines), creativity and the ability to partner effectively with creative agencies and professionals, stakeholder and project management skills, a collaborative way of working, and care for producing excellent work.

We’re not looking for specific industry or sector experience. But you do need to be able to demonstrate experience working across several aspects of brand management. Here’s what we’re looking for:

• Cliché right? But it’s true – first and foremost you’ll be a team player. You’ll work closely alongside two other brand managers. Supporting each other and working collaboratively with people, rather than in competition against them, is a must.
• As one of the go-to people on brand in the business, you’ll be comfortable interpreting and understanding guidelines and standards. You’ll be confident in advising people at all levels of our firm and with varying degrees of brand knowledge (from briefing designers and creatives, to supporting colleagues with limited understanding) on how best to bring our brand to life in new and creative ways, while still remaining ‘on brand’. You’ll also share the responsibility to run and develop brand training.
• Each of our brand managers splits their time between BAU tasks required to run and maintain a leading brand like ours and leading on strategic projects. Experience of running projects – from inception to implementation, through to completion and evaluation is critical. The successful candidate will lead on all brand expressions projects, as well as other projects that help to bring our brand to life.
• Relationships are key to this role. You’ll be required to (and enjoy) building relationships with colleagues across the firm, at all levels. And with external agencies, as this role leads on the collective engagement and understanding of our brand with our external creative suppliers. You’ll need to be able to bring people with you and influence others, as well as feeling comfortable to say ‘no’ and pushing back.
• A combination of the important role the Deloitte brand plays in how we go to market, and the pioneering spirit of our colleagues to push boundaries, means brand expertise is always in demand. People will ask for your help. This feels great and you’ll want to do what you can to help others. But there’s a danger you end up getting pulled in many directions and away from the area you can have the biggest impact. While there will be lots of support and guidance from the team, being able to focus and prioritise is a must.
• You’ll need to have a good grasp of some of the most pressing issues in the world. What matters in business? What’s in the news? What are people worried about or inspired by? And you’ll need to have a view on the role a brand like ours can play in addressing them. We need to stop interrupting what people are interested in and be what people are interested in, so the ability to relate what we’re doing to the real world is essential.
• Care - we’re trying to make people think differently about Deloitte and the role of business. It’s fun - but fun isn’t the same as easy. We have high standards, and you’ll need be considered and take pride in producing great work. And be prepared to roll up your sleeves and push for excellence. Always.

Please refer the Job description for details