Brand Manager

at  Clarins

ESSENTIAL SKILLS:

• Strong understanding of how products are distributed, launched, and marketed through end-to end launch strategies.
• High energy levels, task-oriented and flexible.
• Excellent interpersonal skills.
• Team management skills.
• Strong analytical and budget management skills.
• Can manage and prioritise demanding workload to meet strict deadlines.
• Creative and solutions/problem-solving abilities.
• Exceptional organisational skills and high attention to detail.
• Excellent communication and presentation skills.

TECHNICAL SKILLS:

• Advanced Excel skills (Formulas, charts, Pivot/Lookup)
• Advanced Word and PowerPoint knowledge
• Working knowledge of Microsoft Outlook
• AS400

THE ROLE:

Reporting to the Senior Brand Manager, you will be responsible for the development, management and implementation of marketing objectives, plans & engaging events programs to drive growth and brand awareness in Australia & New Zealand. With a passion for all things beauty, you will manage delivery of a seamless customer journey, strategically and creatively plan and build strong programs, and lead discussions with key stakeholders to ultimately achieve strategic category targets.

WHAT YOU’LL DO :

• Plan and implement the marketing strategy, including developing the marketing calendar and launching plans to contribute to the brand’s objectives and goals.
• Collaborate cross-functionally to ensure smooth roll out of product launches and timely arrival of all assets
• Create and execute customer-centric vision that drives brand/consumer relationship and market share
• Align marketing and communication materials with brand image and global guidelines
• Create and drive your portfolio’s project timelines to promote communication, collaboration and provide stakeholder visibility & accountability
• Consistently execute programs on time, ensuring all key milestone development dates & promotion timelines are met.
• Responsible for the input of all your portfolio’s seasonal promotions & launches into relevant marketing and budgeting files
• Prepare and present your portfolio’s marketing programs at strategy meetings, conferences, and ad-hoc meetings
• Assist in the overall formulation of the Promotional Budget
• Ongoing management of promotional expenditure for your portfolio\
• Achieve KPIs for your portfolio including sales, profitability, market share, promotional & co-op spend, new product performance, product SKU management
• Collaborate with Supply Chain and Sales Admin teams to manage all promotional stock/launch, data integrity, and monthly forecasting for products, launches, and promotions
• Deliver post-launch evaluation analysis and monitor and report on market, competition, and consumer trends
• Interface with BAs/sales force and visits stores on a periodic basis to support analysis reporting.