Brand Manager & Country Value Team Leader Multiple Myeloma

at  Johnson Johnson

REQUIRED EXPERIENCE AND BACKGROUND

• The successful candidate has a Healthcare background and has demonstrated a strategic mindset, decision-making ability, and is able to synthesize and integrate input
• Previous relevant pharmaceutical industry marketing experience (at least 2-3 years)
• University degree is required, (business or life sciences is preferred)
• Proficiency in English
• Experience in delivering and executing brand value strategies, and creating tactics aligned with the local market is required
• Demonstrated commercial acumen and progressive commercial experience
• An understanding of local market conditions, stakeholders and Brand lifecycles
• This position requires a minimum of local/ international travel

BRAND RESPONSIBILITIES

• Develops and executes brand strategy and brand plan
• Contributes to the forecasting and budgeting activities
• Develops commercial tactics and messages plans to drive optimal launch and best brand positioning at local level, aligned with the EMEA brand strategy and Brand positioning
• Is responsible for monitoring the development of brand campaigns and the implementation of core projects, as well as the organization of congresses/events, in line with EMEA positioning, messaging and stakeholder engagement strategy
• Analyses market data, sales data, IMS data and plans accordingly
• Develops innovative marketing programs based on brand strategy
• Produces promotional materials following HCC guidelines
• Monitors KPIs of Brands of responsibility and adjusts plans accordingly to achieve Brand objectives (brand performance, Monitors budget for planned activities/ brand promotional budget
• Monitors competitive activity
• Exploits market opportunities and addresses market/ customer needs according to HCC guidelines
• Works productively with external agencies, cross-functional groups, marketing functional networks, CVTs and IBVTs network
• Builds strong business relationships with KOLs and monitors industry developments impacting business
• Works closely with sales personnel to provide guidance and collect feedback
• Provides relevant training to sales force/ medical representatives and ensures brand vision/strategy buy-in
• Has shared responsibility for sales target’s achievement of Brand of responsibility
• Share Best Practices with other BM/CVTLs
• Develops customer-oriented programs and beyond-the-pill activities to increase customer/ brand loyalty
• Reports any Brand Quality Complaint or Adverse Event to the Local Safety Unit
• Comply with the Safe Fleet requirements

EMEA RESPONSIBILITIES

• Inputs into the EMEA Brand Value Planning process by raising specific country issues (e.g. Regulatory, Market Access) to the IBVT
• Provides key Country assumptions on commercial topics to be integrated into EMEA forecasting, scenarios & risk mitigation plan

· Works in collaboration with the IBVTL; IBVT and other CVTLs and raises any issues from a local perspective

• Collaborates within the IBVT to share best practices in terms of processes, deliverables, and approaches (where possible)

COUNTRY RESPONSIBILITIES

• Conveys the EMEA brand vision at the Country level in order to shape a local brand value plan aligned to the EMEA brand value plan and strategic planning process to the best extent possible, including local budget allocation and resourcing model management
• Is responsible for monitoring the brand performance at the local level and providing EMEA leadership with standard KPIs and metrics
• Leads the Country Value Team providing commercial leadership and ensuring the CVT achieves the required deliverables
• Ensures alignment between CVT members and EMEA functional network
• Presents Business review for local/international stakeholders during internal/external meetings
• Leads the implementation of the segmentation, targeting, channel and marketing mix strategy at a local level, taking into consideration local market and customer needs, and ensuring that relevant customer information is entered and maintained in iConnect and other relevant tools
• Leads the development and implementation of customer-specific, innovative and value-added initiatives to deliver customer needs
• Develops a network of customer relationships and implements a stakeholder-specific engagement plan to deliver the brand value proposition locally and can conduct peer-to-peer conversations
• Leverages own network of KOLs and key stakeholders to build and monitor company/ brand loyalty

ROLE REQUIREMENTS

• Ability to think strategically and accept strategic decisions or directions, e.g. by:
  o Entrepreneurial thinking
  o Developing insight and analysis, providing scientific and commercial intelligence
  o Challenge existing ways of thinking/working in a constructive way

o Deliver consistent messaging to different stakeholders

• Ability to manage complexity and ambiguity, e.g. by:

o Embracing situations with high uncertainty, and pushing to formalize ideas quickly
o Building consensus, yet recognizing when an ‘executive decision’ is needed

o Clearly prioritizing work and communicating priorities to ensure the team’s correct focus

• Ability to work collaboratively with a cross-functional and cross-market team, and exercise judgment and make decisions that will benefit the brand strategy for the EMEA region, e.g. by:

o Being well-connected to the team
o Listening actively to others, seeking input from many perspectives and looking to find synergies
o Proactively offering support, insights, and resources to team members
o Instilling a sense of urgency in the team, as a leader and as a peer

o Seeking and giving feedback frequently

• Proven ability to influence and inspire without authority, e.g. by:

o Having a strong internal and external network and command of available resources
o Separating signal from noise to discern context and subtle meanings accurately
o Varying personal style to influence teams and individuals, according to the situation