Brand Manager

at  Danone

About the job
Join us at Danone, where your work touches lives and contributes to a healthier world. As a global leader with a unique health-focused portfolio in food and beverages we are driven by a mission to bring health through food to as many as possible. Embedded in our culture is a profound sense of purpose and a commitment to innovation, sustainability, and community. At Danone we believe in the power of our people, and we are dedicated to creating an environment where our core values of humanism, openness, enthusiasm, and proximity lead the way to achieve our goals. We are proud to be a B Corp certified organisation which is reshaping the future of food, one delicious, nutritious product at a time.
We’re currently looking for an experienced Brand Manager to lead and grow our Oral Nutrition Supplement portfolio alongside the senior brand manager. As the Lead, you’ll be accountable for achieving commercial objectives and executing marketing initiatives across Australia and New Zealand.

Your responsibilities will include (but are not limited to):

• Lead the development and execution of annual brand plans including multi-channel engagement campaigns for both healthcare professionals and patients across Australia and New Zealand.
• Use in depth knowledge of brand positioning and insights to execute brand plans including multi-channel engagement campaigns
• Spearhead digital transformation, collaborate on ATL/BTL initiatives, and evaluate marketing impact for continuous improvement
• Develop robust brand strategies based on consumer insights, observations, and commercial performance to drive growth in the Adult Health Care Nutrition space.
• Take ownership of the execution of the marketing calendar, including campaign brief development, creative & media plan evaluation, & continuous optimisation.
• Lead projects related to NPD and the innovation pipeline
• Conduct monthly performance tracking for the brandto identify key drivers for the business.
• Collaborate with a variety of internal stakeholders as well as maintain strong working relationships with external agencies

About you
This is an exciting opportunity for an experienced & passionate marketer looking to manage unique brands that truly make a difference in the quality of life of its consumers. You have a natural commercial acumen and can navigate complexity and challenges with a positive outlook. You nurture strong working relationships and have a passion for the products and brands you are managing.

• Lead the development and execution of annual brand plans including multi-channel engagement campaigns for both healthcare professionals and patients across Australia and New Zealand.
• Use in depth knowledge of brand positioning and insights to execute brand plans including multi-channel engagement campaigns
• Spearhead digital transformation, collaborate on ATL/BTL initiatives, and evaluate marketing impact for continuous improvement
• Develop robust brand strategies based on consumer insights, observations, and commercial performance to drive growth in the Adult Health Care Nutrition space.
• Take ownership of the execution of the marketing calendar, including campaign brief development, creative & media plan evaluation, & continuous optimisation.
• Lead projects related to NPD and the innovation pipeline
• Conduct monthly performance tracking for the brandto identify key drivers for the business.
• Collaborate with a variety of internal stakeholders as well as maintain strong working relationships with external agencie