Brand Manager

at  Envato

ABOUT THE ROLE:

As a Brand Manager at Envato, you’ll be instrumental in championing and executing our brand strategy to drive brand awareness, engagement and loyalty amongst our global audience. Collaborating closely with our cross-functional teams, you’ll spearhead brand initiatives that deliver on our business goals and win over the hearts and minds of our customers. This role offers an exciting opportunity to blend strategic thinking, creativity, and analytical skills to elevate our brand in the marketplace.

KEY DUTIES & RESPONSIBILITIES

• Collaborating with senior management to develop robust brand strategies that will set us up for success in the marketplace
• Lead the development and execution of integrated marketing campaigns across digital, social, events, and traditional media, ensuring alignment with brand objectives.
• Conduct market research, competitor analysis, and consumer insights to refine strategies.
• Work closely with cross-functional internal teams to integrate brand initiatives with overarching business goals.
• Collaborate with external agencies and partners as needed.
• Establish KPIs and analyze metrics to refine strategies based on insights.
• Manage the brand marketing budget efficiently to maximize ROI.
• Ensure all brand communications adhere to regulatory requirements and maintain brand integrity.