Brand Manager Immunology

at  Novartis

SUMMARY

Join our Immunology team Brand Manager who would lead the development of current brands to increase the potential of the product portfolio within the framework and strategy of Novartis.

ESSENTIAL REQUIREMENTS:

• University degree, ideally Business/Pharmacy/Medicine
• Czech native and English proficient
• At least 3 years experience as the Product Manager (shown success; pharmaceutical business preferable) or Brand Manager, preferably knowledge of immunology products
• Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research
• Innovative and Creative: Develop innovative concepts and approaches to positioning and tactical marketing in the therapeutic market
• Partnership and Collaboration: Coordinate functional teams from sales and marketing services, medical affairs and clinical development. Coordinate the general direction of symposia in collaboration with the marketing services department
• Ability to build and maintain close relationships with local opinion leaders Ability Analytical approach with a focus on sales performance and related KPIs (Key performance indicators) is critical and competitive benchmarking
• Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills

KEY RESPONSIBILITIES:

• Brand strategy development, promotional campaigns & tactical plans within marketing budgets
• Content preparation of Integrated Brand Teams and Launch Teams
• Running market research programs & market insights for responsible brands and monitors /anticipating market development
• Responsibility for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
• Leadership of the cross-functional local/regional brand Team, incl. coordination of the One Impact Plan, and monitoring the execution of objectives
• Leadership of the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
• Monitoring and controlling brand budgets, forecasts and expenses and assessing the marketing mix of the product to evaluate cost-effectiveness and results
• Identification of area market insights and opportunities via customer interactions
• Execution of central marketing activities as well as regional-initiated marketing activities
• Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Compliance with applicable policies, procedures and other regulations