Brand Manager Lay's

at  PepsiCo

Overview:
At PepsiCo, we`re excited by the opportunities our iconic brands and global reach provide. Here, we have the chance to constantly innovate and explore new ways of doing things. We’re curious, we’re agile and we’re passionate about making a difference.

As a Brand Manager Lay`s, your role will consist of:

• Ensures delivery of the brand’s AOP business goals.
• Effectively applies branding frameworks in marketing mix assuring consistency and differentiation vs competitive brands.
• Responsible of dedicated programs, lead program communication and wiring of execution expectations, ensuring relevant information and exchanges are provided to agencies, trade, field and sales leads to enable local sell in and maximum execution (ownership for delivering dedicated projects)
• Develops activation plans, marketing programs and activities, working in collaboration with Category teams, agencies and the brand teams in other markets. To make that happen, he/she will need to support defining, influencing, aligning and coordinating plans, whilst driving synergy and efficiency against the overall marketing agenda
• Responsible for A&M budget reporting and monitoring of the assigned brands;

Responsibilities:

IF YOU HAVE THESE SKILLS, WE WOULD BE HAPPY TO MEET YOU:

• Minimum 3 years in a Brand Management related function, FMCG preferred;
• University degree;
• Stake-holder management in matrix environment – influencing local commercial team, CEGB regional team, EER Category platform team;
• Consumer centric view & market knowledge;
• Communication skills, networking ability and project management skills;
• Analytical & organizational skills corroborated with attention to details;
• Innovation – create an innovative environment to get better results;
• Demonstrate passion and pride in the company, and contribute to an enjoyable and rewarding work environment. Inspire excitement around shared goals, and empower others to act and think in ways that will get the job done;
• English proficient;
• Fully PC literate.

• Ensures delivery of the brand’s AOP business goals.
• Effectively applies branding frameworks in marketing mix assuring consistency and differentiation vs competitive brands.
• Responsible of dedicated programs, lead program communication and wiring of execution expectations, ensuring relevant information and exchanges are provided to agencies, trade, field and sales leads to enable local sell in and maximum execution (ownership for delivering dedicated projects)
• Develops activation plans, marketing programs and activities, working in collaboration with Category teams, agencies and the brand teams in other markets. To make that happen, he/she will need to support defining, influencing, aligning and coordinating plans, whilst driving synergy and efficiency against the overall marketing agenda
• Responsible for A&M budget reporting and monitoring of the assigned brands