Brand Manager - Neuroscience

at  AbbVie

Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Work with Senior Brand Manager within the Neuroscience team to support the development and execution of the annual marketing plan, and coordinate the successful implementation of tactics that support growth for assigned products within the Parkinsons disease market

QUALIFICATIONS

• Tertiary qualification in a science, business or management discipline or equivalent
• Experience in the strategic brand planning process
• Previous healthcare/marketing experience with strong performance record
• Experience in product life cycle management
• Fully conversant in Medicines Australia Code of Conduct
• Comprehensive industry knowledge
• Launch experience will be advantageous

ESSENTIAL SKILLS AND ABILITIES:

• Demonstrated excellence in execution
• Excellent analytical skills and a clear ability to analyse data
• Ability to generate insights from data
• Proven ability to manage complex campaigns
• Multichannel exposure- print, digital, sales force
• Managing agency relationships
• Budget management
• Effective collaboration with sales teams, deploying brand tactics and translating strategy into action
• Effective collaboration with cross functional stakeholders
• Professional, accountable and collaborative team player
  Additional Information
  AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
  AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status

• Actively contribute to the development of the Brand strategy through the Brand Planning process in line with the strategy defined by the Global Brand Team
• Lead the tactical design and implementation of Marketing initiatives to include:
• Innovative tactics for the local market
• Multi-channel opportunities to strengthen campaigns
• Multi-stakeholder initiatives
• Materials for conferences
• Sales training pieces and initiatives
• Internal campaigns and meetings
• Ad boards and market research
• Collaboration with cross-functional stakeholders
• Local modifications, review and approval of material
• Work with Area and Global teams to deliver key initiatives locally as well as report on Australian insights and performance.
• Material and product accessory management (Warehouse stock levels, re-stocking, re-approvals and withdrawals)
• Maintain a deep understanding of competitors, product ranges and promotional activities
• Effectively analyse customer insights, brand performance, market trends, & competitive response to inform strategic plan
• Management of promotional budget and project spend
• Manage external third- party vendors and meet all related internal procurement and compliance requirements
• Ensure all business activities comply with the relevant Acts, legal demands, including Medicines Australia, MTAA, consumer advertising codes and ethical standards.