Brand Manager Oncology - Bucharest

at  AstraZeneca

BRAND MANAGER ONCOLOGY - BUCHAREST

Do you have expertise in, and passion for Brand Management and Oncology?
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
Our aim is to help improve the outcomes of cancer patients with the ambition to one day eliminate cancer as a cause of death. Throughout our history, our innovative science has led to potential practice-changing medicines for patients with cancer, and although we have come so far, there is still much to be done. We are committed to furthering our research to redefine the cancer treatment paradigm.

WHAT YOU’LL DO:

As Brand Manager/Marketing manager in our Oncology team, you will develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy in order to achieve the brand ambition by delivering budgeted or above sales growth.

OTHER RESPONSIBILITIES WILL INCLUDE:

• Advocate for and drive the brand among office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Improve the full use of all available AZ channels by developing brand materials (digital/print) and activities through cross-functional collaboration. Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor and market expert of assigned brand.
• Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Responsible for budget of assigned brands.

ESSENTIAL FOR THE ROLE:

• Degree in Scientific Field or related
• Languages: Fluent Romanian and Advanced English
• Proven brand management and critical thinking experience
• Experience managing and executing complex projects
• Experience in launching new pharma products on a market
• Experience in specialty care / hospital products

DESIRABLE FOR THE ROLE:

• Previous Oncology experience
• Experience in Insight/Market Research & brand forecasting
• Sales experience