Brand Manager - Renal Gulf Cluster

at  Novartis

SUMMARY

Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term.

MAJOR ACCOUNTABILITIES:

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Delivery of agreed targets
• Full accountability for brand and delivery of all programs related to it.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

MINIMUM REQUIREMENTS:

• University degree or equivalent in Science, Marketing or Business qualification.
• Prior experience in a pharmaceutical industry.
• 3-5 years Marketing Experience and Brand management experience.
• Launch experience is mandatory.
• Renal Portfolio Gulf experience is also required.
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  Division
  International
  Business Unit
  Pharmaceuticals
  Location
  Utd.Arab Emir.
  Site
  Dubai
  Company / Legal Entity
  AE01 (FCRS = AE001) Novartis Middle East FZE (Representative Office)
  Functional Area
  Marketing
  Job Type
  Full time
  Employment Type
  Regular
  Shift Work
  No
  Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.