Retail Brand Manager
Are you a marketing maestro ready to orchestrate the success of a leading brand in the vibrant world of paint and DIY?
Crown Paints seeks a Brand Manager not confined to the digital world but a versatile performer adept in all areas of marketing and brand management. This is your canvas to blend strategic insights with creative flair, leading a brand that colours the nation. With a role that stretches from content creation to data analysis, customer presentations to project management, and P&L / budget management to collaborating to build expressive advertising campaigns, we offer a palette where your marketing expertise can truly shine.
This is a rare opportunity to steer a household name with the creativity and budget to match. With a 12-15 month fixed-term contract offering competitive salary, based in Darwen, Lancashire, you’ll immerse in a role that’s as exciting as it is challenging. Whether it’s strategy development or hands-on brand management, your journey with Crown Paints promises growth, creativity, and the chance to leave a lasting mark on Crown Paints canvas.

Here’s some of the other things you can look forward to

• Brand Stewardship: Safeguard the Crown brand by ensuring consistent messaging and alignment across all retail ranges and touchpoints
• Strategy Design and Implementation: Craft and implement a rolling 2-year marketing plan that aligns with our 5-year growth ambitions, identifying new commercial opportunities and steering product development
• Data-Driven Innovation: Leverage consumer and market insights to fuel brand storytelling and proposition, driving brand growth and positioning
• Budget Mastery: Be responsible for the marketing budget, ensuring efficient allocation and management in collaboration with cross-functional teams
• Impactful Communication: Develop and implement comprehensive communication plans, ensuring brand messages are effectively conveyed across all channels
• Market Intelligence: Stay ahead of market trends and competitor moves, providing actionable insights to guide brand strategy.

What should you bring to be successful in this role

• Previous Brand Management Expertise: Solid background in leading brands, with a flair for crafting strategies that resonate and deliver results
• Analytical and Commercial Savvy: Outstanding skills in data analysis, budget management, and commercial competence to navigate market challenges and spot opportunities
• Strategic and Creative Thinking: Ability to craft ground-breaking marketing strategies and creatively solve problems to keep the brand ahead
• Outstanding Communication: Strong presentation skills and the ability to communicate sophisticated ideas effectively, both internally and externally
• Collaborative Spirit: A standout colleague who flourishes when working collaboratively across functions to achieve shared goals.

What we offer

We offer an attractive reward package that includes:

• A company culture that is inclusive, warm, welcoming, driven, and allows everyone to show up as themselves every single day without judgement
• 28 days basic annual leave each year (plus 8 bank holidays)
• Discounts / vouchers on products that Crown supply
• A generous pension plan where the Company will match, and even double your contribution
• Multiple other benefits relating to your health and wellbeing.
• A generous pension plan where the Company will match, and even double your contribution
• Multiple other benefits relating to your health and wellbeing

Sounds like a match
Apply now and submit your application!
More about Crown Paints & Hempel
Crown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. It’s fair to say that we know our craft; however, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world.
Alongside our owners, The Hempel Foundation, we place a special focus on education for children in need, and are proud to support the education of over 55,000 children across 22 projects worldwide. You can therefore guarantee here at Crown – It’s not just paint. It’s personal!
We are committed to promoting a workplace that celebrates and values unique backgrounds, perspectives, and talents. It is an integral part of our strategy to secure an environment which enables each employee to feel the kind of inclusion that allows them to bring their authentic selves to work. Only by maintaining this momentum, will we succeed as a business, build innovative solutions for our customers and work towards our purpose of crafting a brighter future with sustainable coating solutions.
We recognise that our journey must be persistent. We are dedicated to continually developing and improving our efforts and have a variety of programmes and initiatives such as Inclusive Leadership Training, our Diversity, Equity and Inclusion Council, Women’s Network and preventive mandatory Anti-Harassment Training. This is not a complete list, but essentials supporting that every employee feels the responsibility of protecting our inclusive culture by treating each other with respect.

LI-Hybrid, #LI-Remote

Application due
2024-05-31
Seniority Level
Mid-Senior level
Job Functions
Advertising, Marketing
Industry
Chemicals
Crown Paints is one of UK’s most renown paint manufacturers and we have been manufacturing for over 200 years, with over 60 years proudly holding the Royal Warrant. However, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world through our ownership structure. Crown Paints is part of the Hempel Group, which gives our company stability and our employees extended, global career possibilities

• Previous Brand Management Expertise: Solid background in leading brands, with a flair for crafting strategies that resonate and deliver results
• Analytical and Commercial Savvy: Outstanding skills in data analysis, budget management, and commercial competence to navigate market challenges and spot opportunities
• Strategic and Creative Thinking: Ability to craft ground-breaking marketing strategies and creatively solve problems to keep the brand ahead
• Outstanding Communication: Strong presentation skills and the ability to communicate sophisticated ideas effectively, both internally and externally
• Collaborative Spirit: A standout colleague who flourishes when working collaboratively across functions to achieve shared goals