Brand manager

at  Sanofi US

At Sanofi Consumer Healthcare, we’re building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Ibalgin, Paralen, Magne-B6, Essentiale to help more people play an active role in their health.
Working together, we’re focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Manager to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities

EXPERIENCE:

• Proven work experience as a Brand Manager in executing brand strategy
• Current or previous experience in FMCG or Consumer Healthcare companies with proven track record in marketing positions

SOFTS SKILLS:

• Executional excellence and leadership
• Strategic, integrative and analytical thinking
• Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment

• Managing resource allocation across brand strategies and tactics
• Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
• Signing-off brand ATL and BTL investments
• Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
• Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
• Execution of the key initiatives driving the brand growth
• Leading the identification of high ROI initiatives to drive best performing brand activations
• Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
• Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand