Brand Manager, Viva

at  KimberlyClark

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager, Viva is accountable for driving business planning and marketing execution for our well loved and global Family Care brand. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain. This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the center of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Research & Engineering, Supply Chain, Finance, Insights & Analytics, and Sales. This role currently reports to the Senior Brand Manager, and is a highly visible role internally within KCA.
Given the visibility of the role, it presents an excellent platform for a talented brand marketer to come into KCA, make their mark and put themselves onto a pathway to a Senior Brand Manager role and above.

ABOUT US

People have looked to Kimberly-Clark brands for more than 150 years and today we’re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
Kimberly-Clark proudly leads the way in providing better care for a better world.

IN THIS ROLE, YOU WILL

• Lead development and execution strategic marketing plans for the brand portfolio
• Thoroughly understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
• Build strong commercial plans to help the business grow and win with the consumer
• Execute development and deployment of consumer-inspired marketing plans across traditional media, digital, retail channels
• Ownership of the local creative development and brand execution
• Briefing and development of creative strategy (portfolio approach, distinctive assets formation)
• Influence senior stakeholders and mobilize cross functional team, generating commitment to achieve project goals
• Consistently deliver against marketing objectives, delivering transformational results
• Building 2-3 year innovation pipeline and GTM trade engagement plan

To succeed in this role, you will need the following qualifications:

• Demonstrated marketing experience in brand management
• High familiarity with brand development planning, innovation, and creative ideation processes
• Experience developing marketing strategy and activation plans to deliver effective personalisation
• Aspiration to develop into a Senior Brand Manager role in future
• Strong analytical, decision making, influence, and compelling communication skills
• Demonstrated capability to make tough, informed decisions quickly to keep performance on track
• Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances
• Demonstrated positive energy to effectively represent brand internally and externall