Brand & Marketing Communication Manager

at  Vinidex Pty Ltd Australia

About Us
Vinidex is a member of the Aliaxis group, a global leader in manufacture and distribution of fluid handling solutions. We are Australia’s foremost environmentally conscious manufacturer and supplier of quality PVC pipe, PE pipe and PP pipe systems and solutions for the transportation of fluid, data and energy. Vinidex has state-based manufacturing sites across Australia with a nationwide distribution network, resulting in a diverse range of career opportunities.

We are looking for passionate people that want to be part of our journey and embrace the behaviours that we at Aliaxis stand for:

• We Dare to challenge the status quo, to innovate and to learn fast,
• We Care for the environment, our customers and each other,
• We Deliver by taking accountability for our decisions and actions.

About the Role
This newly created role will be responsible for developing and executing on a customer-led, brand and marketing communications strategy for Vinidex. Managing a small team, the Brand & Marketing Communications Manager is expected to be hands-on and work collaboratively to drive a results approach to marketing programs, designed to raise brand awareness, generate leads and deliver on business objectives.
Responsibilities include:
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Create a brand presence for Vinidex, by executing on an innovative brand strategy that effectively builds trust and a point of difference for the brand in a homogenous market. Custodian of the Vinidex brand, ongoing.

• Develop and execute on a marketing communications strategy for Vinidex that supports major product launches; educates and informs the market about Vinidex products & systems; supports growth initiatives; and generates a strong funnel of sales leads.
• Caretaker for Vinidex’s digital marketing assets and platforms. This role will be required to manage the redevelopment of Vinidex’s website, management of social media; performance marketing; delivery of a Marketing DAM and PIM capability and increase the effective use of our marketing automation system (Marketo).
• Design and produce marketing and sales support material, across a range of mediums including trade and industry events. Although this role will work closely with external agencies, there is a strong requirement to be hands-on and execute through delivery as much as through management.

About You

• Tertiary qualification in marketing or a related field.
• Experience in managing people and developing talent.
• Strong previous B2B and/or B2B4C experience in a product/marketing management
• Proven track record for successfully developing and delivering brand and marketing communication strategies to drive business growth using both traditional and digital marketing channels.
• Sound digital marketing knowledge and experience across various platforms including, but not limited to Marketo, Google Analytics, Wordpress. Experience with delivering Marketing DAM and developing PIM & BIM capability would be viewed favourably.
• Experience managing external creative and digital agencies

Benefits

• Generous paid parental leave for both primary and secondary carers.
• Annual bonus based on performance.
• Access to our Employee Assistance Program for staff and family members.
• Employee Recognition Programs and Service Awards.
• Global organisation with career development opportunities.

We are committed to creating a workplace that values diversity and inclusivity. We welcome applicants of all genders and backgrounds to join our team

Please refer the Job description for details