Brand Marketing Coordinator

at  Sanofi US

Sanofi Consumer Health Care is top OTC pharmaceutical company in the Czech Republic and Slovakia. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Paralen, Ibalgin, Endiaron, which are among the most recognized products on the market in the Czech Republic and Slovakia.
Working together, we’re focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Marketing Coordinator to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities

• Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
• Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
• Signing-off brand ATL and BTL investments
• Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
• Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
• Execution of the key initiatives driving the brand growth
• Leading the identification of high ROI initiatives to drive best performing brand activations
• Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
• Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand