Brand Marketing Intern, Estee Lauder, Travel Retail APAC

at  The Este Lauder Companies

WHO ARE WE:

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

ACCOUNTABILITIES:

1. Analysis of market environment:

• External: understand the market, consumers of the door, retailers’, and competitors’ activities
• Internal: understand on brand, analysis best seller and potential opportunities products, marketing activities for key regions

1. Help to stretch on analyzing case study of Growing and Recruiting GEN Z consumers for the Brand:

• Develop new ideas to drive recruitment and loyalty.
• What drives consumer interests and what are key factors influencing final purchase decision
• Analyze competition activities and define best practices.
• Reflect brand strategic priorities and improve.

Qualifications

POSITION REQUIREMENTS:

• Final Year University Student (business or marketing)
• Good communication skills (clear and brief), fluent in English; interns with Mandarin would be an added advantage
• Passionate about beauty and consumer trends
• Good knowledge of online shopping channels, e.g. different e-commerce platforms or e-retailers
• Excellent presentation and communication skills
• Good command of Microsoft office (Excel, PowerPoint)
• Creative, self-motivated and displays initiative
• Good interpersonal skills to be able to work with different profiles of people
• Proven ability to manage and prioritize multiple tasks
• Builds Collaborative Relationships, Drives Creativity and Innovation, Strives for Excellence in Execution

Please refer the Job description for details