Brand Marketing Lead Can-Am 3W EMEA

at  BRP

We are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to build and activate 360 regional consumer engagement strategies and tactics across consumer touchpoints.
Reporting to the Marketing Manager Can-Am 3W & Sea-Doo EMEA, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (EMEA marketing team, country teams and other functions), the global structure (global brand teams, global centers of excellence) as well as with external agency partners.
The role is based in Lausanne (Switzerland) and requires around 10% of travel time (depending on seasonality)

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

analytics) with experiential knowledge (shows, events, community, PR)

• Matrix environment: proven ability to operate in an international matrix organization, collaboratin

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor / Master in Marketing or Business Administration
• Around five years of experience in Marketing
• Affinity with the powersport and motorcycle industries
• Fluent in English, French or other language skills are a plus
• 360 marketing: holistic perspective on marketing, seamlessly integrating various channels and
  tactics to create a cohesive brand strategy, combining digital savviness (web, media, social,

analytics) with experiential knowledge (shows, events, community, PR)

• Matrix environment: proven ability to operate in an international matrix organization, collaborating

effectively across multifunctional teams to achieve common brand objectives, embracing cultural

diversity

• Business acumen: marketing with purpose connecting the strategy with the operations on the field,

sensitivity to retail operations and dealer marketing

• Passion for innovation: creative mindset, ability to disrupt, challenge the status quo and integrate

latest trends

• Go-getter attitude: accountable and driven, adaptable to changes in a fast-paced environment,

pragmatic approach favoring simplicity and efficiency, deliver with accuracy and impact, measure

and learn to constantly improve

• Collaborative spirit: an inclusive mindset, listening intently, and communicating with honesty and empathy, understanding of the power of connection and relationships within the key stakeholders

6. Growth Plays: play an active role in delivering selected strategic regional growth initiatives (if applicable)

• Represent the marketing function in cross-functional task force
• Be accountable for the results and KPI