We’re quite proud of our achievements…
300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.
We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

THE JOB

We are looking for an ambitious, purpose-driven and performance-oriented Brand Marketing Lead to join the Brand Marketing team. Besides helping us to build an iconic brand, we need you to define our marketing plans that provide value to our 300mln in-app audiences as well as our external users.

YOU’LL BE RESPONSIBLE FOR:

• Own our brand marketing calendar and drive the development of campaign planning.
• Develop brand marketing strategies, goals, and KPIs to manage our brand campaigns and marketing funnel, built on a deep understanding of customer needs and business insights.
• Work with cross-functional teams throughout the marketing planning process, determining key product launch and calendar moments and prioritising resources for campaign success.
• Work on brand marketing plans that prioritize our internal app audience, thinking about how we make our audience love the app even more by leveraging our core brand communication objectives, increase product value and trust.
• Work closely with Brand Marketing, Social Media & Influencers and Comms, to ideate around the potential virality of marketing campaigns focusing on how we can use the power of our current users to spread advocacy.
• Work closely with Consumer Insights and Analytics, build out our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and a measurable return on investment. Launch regular surveys to understand market and competitor dynamics.
• Work closely with our Creative team to bring to life campaigns that are compelling from a creative, design and messaging standpoint.
• Work closely with our Growth and UA team to develop go-to-market campaigns for new product features and content launches. Ensure brand messaging is integrated in all external communications.
• Manage multiple and varied challenges at the same time, including reacting to short-term opportunities, while also having a focus on planning 12 months ahead to align all areas of the business.
• Manage one direct report
  

  LI-Hybrid