Brand Marketing Manager

at  Portwest

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Brand Marketing Manager based in Westport, Co. Mayo. Portwest is one of the fastest growing workwear companies in the world currently employing over 5,100 staff worldwide, with customer service staff in over 130+ countries and 8 Global warehouses in UK, Ireland, Italy, Poland, Spain, UAE, USA and Australia. We design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.
JOB TITLE: Brand Marketing Manager
EMPLOYMENT STATUS: Fixed-Term Maternity Leave
REPORTS TO: Aisling Gavin – Head of Marketing

JOB SUMMARY

We are seeking a Brand Marketing Manager to join our dynamic Marketing Team and spearhead the execution of exceptional brand marketing initiatives. This role offers an exciting opportunity to become part of a thriving Irish company. If you are a creative thinker with a strategic mindset, adept at implementing impactful brand campaigns, we invite you to join our team. This is your opportunity to contribute to our company’s growth and be a part of our exciting journey.

REQUIREMENTS:

• 3-5 Years’ experience in a similar marketing role
• Relevant third level degree and/or professional marketing qualification
• Excellent written, interpersonal, communication and presentation skills
• Ability to multi-task, prioritise workload and meet deadlines
• Ability to work well in a team, inside the marketing Dept. and as part of the wider team
• Meticulous attention to detail and proven ability to create engaging content

• Consistently evolve and refresh our brand to stay recognizable and engaging for customers and stakeholders, using insights from competitor research and market analysis.
• Develops engaging campaigns that drives brand awareness and influences brand perception
• Oversee all brand assets, ensuring content aligns with brand guidelines, remains accurate, and is consistently kept up-to-date.
• Responsible for the review and upkeep of brand content on third party and customer platforms
• Contributes to sub-brand development, involving comprehensive checks on intellectual property (IP) and trademarks for both new and existing sub-brands
• Delivers reports for effective measurement of brand marketing activities and offers strategic recommendations based on future activity analysis.
• Executes additional responsibilities as needed to contribute to the goals and objectives of the division and the company.