Brand Planner

at  POD Point

ELECTRIFY US WITH YOUR SKILLS:

We reckon this role is perfect for someone with a blend of strategic thinking, analytical skills, project management abilities, and creative flair. Plus, we’d love to see the following skills & experiences:

• Proven experience in planning, creating, and executing effective, data-led marketing communication plans that deliver on commercial objectives
• Strong leadership in defining and leading messaging and content strategies.
• Proficiency in conducting in-depth market research and utilising data insights to inform decision-making.
• Ability to work collaboratively with internal & external teams to shape innovative and creative initiatives that align with performance metrics and brand objectives.
• Experience in providing day-to-day governance and sign-off on creative output to ensure alignment with brand guidelines and objectives.

BRING ALL YOURSELF TO WORK:

There’s no one else like you. No one with the same mix of strengths, skills and thoughts. We’re all brilliant individuals, and we wholeheartedly welcome applications from people of all backgrounds. We’re looking for the potential to grow and a passion for our mission, not perfection. So, if you’re interested in the role but don’t have every skill listed above, we’d encourage you to apply.
We’re proud to be a Disability Confident Level 1 employer. We understand that everyone has their own way of working, so if you require any adjustments to our recruitment process, just give our Talent Acquisition team a shout. They’ll have your back and support you every step of the way.
Just a little heads-up, though – to join our team, you must have the legal right to work in the UK. And don’t worry, we’ve got your privacy covered too. Any information you share with us will be stored and handled in accordance with our Candidate Privacy Notice.
Now, if you’re ready to charge up your career and be part of our electrifying team, hit that apply button and let’s make a difference together!
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The Brand Planner role sits within the heart of our Marketing team, dedicated to growing our product and brand presence and boosting revenue. On top of planning, creating and delivering marketing communication plans you’ll be responsible for:

• Using market research & data to shape and evolve the overarching brand plans, specifically our audience targeting plans, comms architecture, messaging, content marketing strategy and channel strategy to deliver on our marketing objectives.
• Producing the marketing comms plan for new product launches, providing a clear view on product positioning, messaging and tactics to overcome barriers and increase acquisition.
• Diagnose and convert marketing goals & initiatives into marketing communication briefs for our internal teams and agencies — and then be a driving force to turn those briefs into brilliant commercial work and campaigns.
• Working hand-in-glove with our wider marketing team and external agencies, shaping the delivery plan that ladders back to achieving our performance metrics.
• Provide planning guidance across the channel mix and investment allocation for all brand marketing activity.
• Partner effectively with our creative and media agencies to develop powerful campaign concepts and plans.
• Provide day-to-day governance and sign-off of creative output, ensuring that everything we do aligns to our overarching plans and guidelines.
• Monitor brand health and feed recommendations and updates on how we are solving impacts and changes, into any reports.
• Lead our messaging and content strategy, briefing the SEO and creative teams accordingly.
• Work with the in-house insights team and external agencies to test new concepts before production.
• Collaborate with the design and copy lead to shape the visual and verbal identity and guidelines.
• Be on hand to develop innovative and creative growth initiatives to address short-term business challenges or hurdles, specifically considering how we address the competition, manage the brand, and continue to improve our customer experience to maintain our market leadership

We reckon this role is perfect for someone with a blend of strategic thinking, analytical skills, project management abilities, and creative flair. Plus, we’d love to see the following skills & experiences:

• Proven experience in planning, creating, and executing effective, data-led marketing communication plans that deliver on commercial objectives
• Strong leadership in defining and leading messaging and content strategies.
• Proficiency in conducting in-depth market research and utilising data insights to inform decision-making.
• Ability to work collaboratively with internal & external teams to shape innovative and creative initiatives that align with performance metrics and brand objectives.
• Experience in providing day-to-day governance and sign-off on creative output to ensure alignment with brand guidelines and objectives