Brand PR Specialist II

at  SHEIN

ABOUT US

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Join our growth story!
Are you looking for an exciting new move in your career? SHEIN (www.sheingroup.com) is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From the United States to Singapore, SHEIN serves over 150 countries in over 20 languages, dedicating ourselves to delivering the best customer experiences, built by our family of SHEINers.
As a fast-growing business with an immediate need to innovatively build out our talent infrastructure, we’re looking for a dynamic professional who is keen to work in an agile and evolving business environment. There’s work, and then there’s the work you’re passionate about. The kind of work that’s an extension of who you are. That’s the work we do at SHEIN.
At SHEIN, we create a culture in which talent can access their full potential. We celebrate the individuality of our team members and work to build a safe and inclusive working environment where careers thrive. Our values consist of putting the customer first, going all out, responding quickly, continuously learning & innovating, and encouraging synergy & collaboration at all levels within the business.
If you feel like you belong, consider the job description below and apply today.
Come shine at SHEIN and join our growth story!
We are seeking a dedicated and enthusiastic PR Assistant to join our dynamic team in our Berlin office. The ideal candidate will assist in executing public relations initiatives, supporting the PR team in various tasks, and contributing to the overall success of our PR campaigns.

Responsibilities:

• Support the PR team in developing and implementing PR strategies and campaigns.
• Assist in creating press releases, reports, and other PR materials.
• Conduct research and gather information for PR campaigns, market trends, and media opportunities. Maintain media lists and databases, ensuring accurate and up-to-date information.
• Keep calendars, dynamic working documents and task trackers (editorial, events etc.)
• Support relations with stakeholders, agencies, media, vendors etc.
• Assist in organizing and execution of events, campaigns etc.
• Coordinate samples and logistics for events, activations or other PR activities Monitor media coverage and compile reports on PR metrics.
• Assist in influencer relation management and content creation.
• Provide administrative support and clerical duties to the PR department.

Requirements:

• Fluent in both German and English.
• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 2 years of work experience in PR, communications, or media-related roles (preferably in the fashion and lifestyle segment).
• First network of press representatives, opinion leaders in the fashion & lifestyle sector and knowing all the important content creators.
• Strong organizational and multitasking abilities.
• Proficiency in Microsoft Office Suite and familiarity with PR and influencer management tools (e.g., Cision, Meltwater, Pulsar, Hypeeditor) is a plus.
• Knowledge of social media platforms and their use in PR campaigns.
• Creative thinking and problem-solving skills.
• Ability to work effectively in a fast-paced environment and meet deadlines.

• Support the PR team in developing and implementing PR strategies and campaigns.
• Assist in creating press releases, reports, and other PR materials.
• Conduct research and gather information for PR campaigns, market trends, and media opportunities. Maintain media lists and databases, ensuring accurate and up-to-date information.
• Keep calendars, dynamic working documents and task trackers (editorial, events etc.)
• Support relations with stakeholders, agencies, media, vendors etc.
• Assist in organizing and execution of events, campaigns etc.
• Coordinate samples and logistics for events, activations or other PR activities Monitor media coverage and compile reports on PR metrics.
• Assist in influencer relation management and content creation.
• Provide administrative support and clerical duties to the PR department