Brand Research and Insights Lead

at  Wells Fargo

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

-Research project management - including managing legal and compliance requirements, as needed, budget and timeline management

• Leading the developing methodology and analytic plan recommendations
• Leading report development and recommendation

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educatio

Desired Qualifications:

• 5+ years of consumer insights experience
• Experience managing large-scale quantitative and separately qualitative market research studies
• Experience with marketing measurement within business to business (B2B) and consumer to business (B2C) markets.
• Experience with Microsoft Office (Facile in PowerPoint, Excel, and Word)
• Experience with SPSS, Qualtrics, think-cell, or Tableau
• Agency and/or client-side experience with large, complex multi-national brands
• Strong relationship building skills; ability to collaborate and influence across lines of business at multiple levels; Proven track record managing vendors and agency partners
• Strong organizational skills with the ability to work independently and as a contributor, to motivate participation with peers/horizontally
• Self-motivation and be energetic and forward thinking, possessing integrity and high ethical standards
• Ability to be flexible and adjust plans quickly to meet changing business needs
• Excellent communication, presentation, and interpersonal skills with the ability to engage and complete a wide range of audiences and levels within the organization
• Enthusiasm and a capacity to overcome barriers and make impactful chang

Wells Fargo is seeking a Brand Research and Insights Lead (Lead Analytics Consultant) to support Brand and Advertising insights and research. Reporting to the Head of Brand Research & Insights, this role will help Wells Fargo create a differentiated, relevant and meaningful Brand with consumer and business audiences. The ideal candidate for this role has experience in brand development and consumer research experience, synthesizing those capabilities to lever research and insights to help business partners develop, optimize, execute and measure Wells Fargo Brand-related initiatives.
Learn more about our career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Lead Market Research projects and programs related to the Wells Fargo Brand. Projects will require:
• Managing research partners/vendors

-Research project management - including managing legal and compliance requirements, as needed, budget and timeline management

• Leading the developing methodology and analytic plan recommendations
• Leading report development and recommendations

-Socialization and presenting of reports - inclusive of presentations to Senior Leaders

• Support development of Brand Measurement efforts which may include leveraging new or existing primary research, syndicated research and/or cross-channel campaign measurement
• Partner with internal business partners and other Consumer Insights professionals to support the development of a brand learning roadmap and to identify needs, gaps in existing research efforts and opportunities
• Collaborate with other Consumer Insights professionals on the team to identify opportunities for creating efficiencies and modernizing Wells Fargo Consumer Insight practices
• Keep abreast of the latest consumer, industry, and competitive trends.

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years of consumer insights experience
• Experience managing large-scale quantitative and separately qualitative market research studies
• Experience with marketing measurement within business to business (B2B) and consumer to business (B2C) markets.
• Experience with Microsoft Office (Facile in PowerPoint, Excel, and Word)
• Experience with SPSS, Qualtrics, think-cell, or Tableau
• Agency and/or client-side experience with large, complex multi-national brands
• Strong relationship building skills; ability to collaborate and influence across lines of business at multiple levels; Proven track record managing vendors and agency partners
• Strong organizational skills with the ability to work independently and as a contributor, to motivate participation with peers/horizontally
• Self-motivation and be energetic and forward thinking, possessing integrity and high ethical standards
• Ability to be flexible and adjust plans quickly to meet changing business needs
• Excellent communication, presentation, and interpersonal skills with the ability to engage and complete a wide range of audiences and levels within the organization
• Enthusiasm and a capacity to overcome barriers and make impactful change

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 550 S 4th St - Minneapolis, Minnesota 55415 - 107935
• 401 S Tryon St - Charlotte, North Carolina 28282
• 150 E 42nd St - New York, New York, 10017
• 333 Market St - San Francisco, California 94105
• 1755 Grant St - Concord, California 945420

Required locations listed above.

Salary Range:

• New York, New York: $115,900-$206,100 annual base.
• Concord, California: $115,900-$206,100 annual base.
• San Francisco, California: $115,900-$206,100 annual base.

Salary range is determined by location of the job. May be considered for a discretionary bonus.
Please note: Job posting may come down early due to volume of applicants.