Brand Strategist

at  DRAGON ROUGE SINGAPORE PTE LTD

ABOUT DRAGON ROUGE:

Dragon Rouge is an independent, global agency specializing in brand strategy, design and experience. We have been building Brand Momentum for our clients for 40 years, giving brands the clarity, vitality and relevance they need to lead their categories into the future. We work across both consumer and corporate, from start-ups to world leaders. Our Singapore team covers Asia and Middle East and is made up of talented individuals across client servicing, strategy consulting, design and business development.

SKILLS & QUALIFICATIONS:

• Relevant bachelor’s degree
• 2-4 years’ experience in a similar environment
• Strong interpersonal skills & confidence
• Strong communications skills with the ability to present internally & externally
• Fast learner who is able to be proactive and work autonomously
• Ability to effectively and concisely communicate ideas
• Fluency in English

Reporting to the Strategy Director, your role covers brand strategy support of external and internal branding, design and innovation projects.
Our ideal candidate will have a mix of consumer and corporate experience, and their main responsibilities will include:

Overall

• Research Design & Management
• Category, Consumer and Brand Insights
• Business Strategy Analysis
• Trends and Foresight
• Communication Strategy
• Preparing and Conducting Client Workshops
• Pitch/Proposal Development

Corporate strategy

• Brand Positioning Development
• Brand Architecture
• Stakeholder Messaging Frameworks

Consumer strategy

• Packaging and Semiotic Analysis
• Portfolio Architecture
• Design and Innovation Strategy