Brand Strategist

at  FocusKPI Inc

FocusKPI is looking for a Brand Strategist to join the Brand & Creative Team within our client.
Work Location: Remote - anywhere in the US
Duration: 12 months contract with possibility of extension depending on your performance & budget
Pay Range: $65/hr to $75/hr

Responsibilities:

• Naming
• Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)
• Connect brand foundations and long-term product vision
• Evolve naming process for consistency, coherency, and scale
• Brand strategy
• Support portfolio brand positioning, brand research, brand development, and brand systems design
• Support brand refresh across go-to-market and product integration
• Form and evangelize brand POVs - backed by data, evidence, and craft expertise
• Influence brand-level messaging, marketing, and advertising

Requirements:

• Bachelor’s degree in Marketing, Communications, or equivalent experience
• 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging
• Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings
• Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
• Experience in multiple industries. Consumer tech & B2B SaaS is a plus.
• Able to prioritize, manage deadlines, and work both independent and collaboratively in a
• fast-paced, highly dynamic environment
• Comfortable collaborating with a wide range of stakeholders, including brand experts and brand
• novices.
• Embrace agile approach to developing brand strategy and rolling it out
• Excellent communicator (written and verbal) with a concise and open style
• Bonus points for naming in more than one industry, including B2B SaaS naming experience

Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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• Naming
• Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)
• Connect brand foundations and long-term product vision
• Evolve naming process for consistency, coherency, and scale
• Brand strategy
• Support portfolio brand positioning, brand research, brand development, and brand systems design
• Support brand refresh across go-to-market and product integration
• Form and evangelize brand POVs - backed by data, evidence, and craft expertise
• Influence brand-level messaging, marketing, and advertisin