Branding & Marketing Intern

at  Picton Mahoney Asset Management

Great Place to Work™ 2020, 2021, 2022, 2023 | Best Workplaces™ in Financial Services & Insurance 2020, 2021, 2022, 2023 | Best Workplaces™ for Mental Wellness 2023 | Best Workplaces™ for Giving Back 2022 | Best Workplaces™ for Women 2021 | Best Workplaces for Inclusion 2021 | Best Workplaces™ in Ontario 2020 and 2021

THE QUALIFICATIONS AND EXPERIENCE REQUIRED

• Student working toward achieving post-secondary degree or diploma in Marketing, Communications or Human Resources.
• Currently enrolled in a formal co-op program with a recognized post-secondary institution (must at least be entering in their second final year, or final year of studies).
• Experience in managing social media platforms for business, including content creation and maintenance.
• Proficiency in conducting thorough research on industry trends, competitors, and target audiences to inform marketing and branding strategies.
• Attention to detail and the ability to monitor and track metrics, generate comprehensive reports, and proof read content.
• Strong communication skills and the ability to create engaging content and effectively collaborate with HR, Marketing teams, and external partners.
• Capability to utilize data analysis techniques to identify market opportunities and consumer behavior patterns.
• Strong proficiency in MS Word, Outlook, PowerPoint and Excel.

Employer Branding

• Collaborate with HR and Marketing teams on employer branding vision and programs.
• Create HR and Corporate communications aligning with branding guidelines, corporate culture, and values.
• Generate captivating content to educate and engage internal talent and attract diverse external candidates.
• Research, assess, and maintain social media platforms for employer brand content.
• Participate in DE&I New Talent and Branding Committee to build campus relationships and partnerships.
• Organize and attend campus job fairs, conferences, and events to enhance brand awareness.
• Explore various recruitment methods and platforms for hiring.

Marketing and Communications

• Conduct research on industry trends, competitors, and target audiences to stay informed.
• Utilize data analysis to identify market opportunities and consumer behavior patterns.
• Develop engaging content for social media platforms and collaborate with the marketing team.
• Assist in planning and executing events, webinars, and product launches for brand visibility.
• Support email marketing efforts by creating and distributing newsletters.
• Monitor email performance metrics and propose enhancements.
• Track and analyze marketing metrics like website traffic and conversion rates.
• Generate reports and provide strategic insights to optimize marketing strategies.
• Maintain marketing databases, organize files, and facilitate project management activities.