Business Analyst

at  Path2Response LLC

WHO WE ARE

As a vital member of the Data Science team, you will be part of a data-driven team that engages with brands that strive to provide relevant marketing to consumers. Path2Response is composed of data visionaries and cutting-edge technologists. Together, we are blazing a path to help our clients acquire new customers. We actively partner with our clients to provide innovative, data-based solutions that allow them to create and maintain profitable relationships with their customers. Our goal is to create great products that perform for our clients.

WHAT WE DO AND HOW WE WORK

We work with our clients to maximize their customer acquisition efforts through performance and reach. How do we do that? By applying analysis tools like predictive modeling, data visualizations, and machine learning to the rich data collected from Path2Response’s partners. Path2Response emphasizes innovation. New ideas are welcomed and encouraged. The company has deep industry experience and individuals enjoy sharing their expertise.

POSITION OVERVIEW

The Business Analyst (BA) plays a pivotal role in bridging the gap between Data Science and the business by assessing processes, determining requirements, and delivering data-driven recommendations and reports to the product team, executives, and stakeholders.

SKILLS AND QUALIFICATIONS

• Strong ability to analyze data, understand business operations, and solve complex problems
• Knowledge of data analysis tools and methodologies, software development life cycle (SDLC), and business process modeling
• Knowledge of basic scripting languages - bash, R, and/or Python
• Basic familiarity with Data Science concepts and algorithms - regression, time series analysis, etc.
• Excellent verbal and written communication skills to interact effectively with all levels of the organization
• A bachelor’s degree in Information Technology or a related quantitative field
• Advanced degrees or certifications (such as CBAP) can be advantageous
• Previous experience in business analysis or a related field
• Familiarity with specific industries can be beneficial
• Strong negotiation, leadership, and stakeholder management skills

RESPONSIBILITIES:

• Working closely with our Performance and Results Analyst, interpreting our internal reports as they relate to our statistical models, and providing recommendations
• Working closely with our Data Scientists, focus on finding trends in our modeling data and developing recommendations to improve our statistical models
• Working with Product to document analysis to gather and confirm business requirements
• Analyze and document the functional and business requirements in detailed reports, diagrams, and models (such as flowcharts and wireframes) that are understandable for both business stakeholders and technical teams
• Evaluate multiple solutions to ensure they meet business needs and requirements
• Work with stakeholders to prioritize requirements and identify the best-fit solutions
• Act as a liaison between the business units, technology teams, and support teams
• Communicate key insights and findings to teams
• Assist with project management tasks such as project planning, monitoring, and reporting
• Ensure that solutions meet the business needs and requirements Product has outlined
• Work with Product to facilitate the implementation of new or improved business processes and systems
• Support change management efforts to ensure successful adoption
• Identify opportunities for improving business processes through information systems and/or non-system driver changes; assist the Data Science team in the preparation of proposals to develop new systems and/or operational changes

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE

• 0-2 years experience; this is an entry-level role
• Experience with Tableau or other Business Intelligence tools
• Work well in a deadline-driven environment
• Strong attention to detail
• Strong Excel math skills (vlookups, simple formulas, and pivot tables)
• Strong time management and organizational skills
• Excellent written and verbal communication skills
• Strong interpersonal skills
• Sense of humor and a positive attitude
• Be flexible and adapt to change quickly
• Work well in a team and independently
• Highly technology literate and proficient Mac user