Business Development Representative

at  Isentia

Pulsar Group is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing

ABOUT US

Isentia is the AsiaPacific region’s leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations.
Isentia is part of the Pulsar Group. Pulsar Group a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has an impact on an organisation and their key audiences - from customers to stakeholders, politicians to influencers and the media.
At Isentia, we’re not just about gathering data—we’re about transforming it into actionable insights that empower our clients to make informed decisions about their media strategy. Our Insights team is at the forefront of this mission, dedicated to delivering high-quality reports that drive success.

POSITION OVERVIEW

The role of the “BDR” sits within the Commercial function, and its primary focus is to source new business opportunities across a defined region and verticals. This role is an outbound-focused one across our main products Isentia and Pulsar. You’ll be supported by a modern technology stack, sales enablement and team with ongoing training past onboarding. We use a range of channels to reach our prospects and this includes linkedin, email phone and video alongside hosting events and attending them also.

REQUIREMENTS

• Minimum of 24 months experience in a similar outbound sales role in SaaS
• Able and willing to do cold prospecting
• Have excellent written and verbal communication skills
• Ambitious and interested in a long-term career in sales
• Articulate with an excellent telephone manner
• Naturally organised and able to prioritise effectively
• Dynamic, confident and target driven self-starter
• Keen to learn with a great initiative
• Persuasive and persistent yet friendly and personable
• Able to take initiative to research contact and organisation information.

• Ability to Understand Isentia’s product offerings and confidently pitch
• Contact potential clients through cold calls, LinkedIn, emails, and video.
• Identify & Qualify client needs & challenges based on sales methodologies such as BANT and MEDDIC/MEDDPIC
• Build and nurture relationships with potential customers and accounts
• Proactively seek new business opportunities in the market
• Set up in-person or virtual meeting between (prospective) clients and sales reps
• Collaborate with sales reps and reporting Manager on strategic prospecting and messaging
• Report to your Manager on activity and pipeline development