Business Development Representative & Marketing Coordinator (APJ)

at  Eclypsium

This combined role is designed to leverage the synergies between business development and marketing functions, offering a unique opportunity for a candidate to contribute to both pipeline development and campaign execution within a dynamic and growing organization. The Business Development Representative role will be key in driving new business opportunities for the APJ region, qualifying, nurturing, and setting appointments for the Account Executive team to support our rapidly growing business and high growth market. The Marketing Coordinator role of this position will support in-region demand generation activities to support pipeline development.

Lead Generation and Qualification:

• Emailing & calling into key accounts via inbound and outbound leads, networking, and utilizing Internet information sources to build and maintain a lead development pipeline.
• Qualifying inbound inquiries by identifying use cases, leading to further discovery, and assisting with follow-up for further discussions.
• Use Salesforce to maintain accurate activity, contact, and account information of all customers and prospects.
• Meet with Account Executives weekly to discuss lead generation goals and assist where required

Lead Generation and Qualification:

• Emailing & calling into key accounts via inbound and outbound leads, networking, and utilizing Internet information sources to build and maintain a lead development pipeline.
• Qualifying inbound inquiries by identifying use cases, leading to further discovery, and assisting with follow-up for further discussions.
• Use Salesforce to maintain accurate activity, contact, and account information of all customers and prospects.
• Meet with Account Executives weekly to discuss lead generation goals and assist where required.

Event and Program Coordination:

• Organize, coordinate and support events, trade shows, and webinars to enhance brand visibility and generate leads.
• Manage event logistics, including venue coordination, promotional materials, and post-event follow-up.
• Collaborate with the global marketing team to develop integrated marketing campaigns that align with business development objectives.
• Articulate Eclypsium’s value proposition with confidence and a thorough understanding of various personas.