Business Director - Media

at  Digitas

Company Description
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.

Job Description

• Overall development and execution of media plans across multiple clients and industries, taking into account both the client’s and the agency’s key performance indicators.
• Identifying new business opportunities and generating leads.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client’s broader goals.
• Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
• Bring in cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Play a role in shaping the overall direction and success of the media planning team.
• Offer mentorship and guidance to the overall team members.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
• Develop educational programs to expand clients’ knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.

Please refer the Job description for details