Business Generation Representative (BGR)

at  Cochrane Global

Business Generation Representative (BGR)
The primary focus of the Business Generation Representative (BGR) is to generate pipeline through targeted marketing events for our company. Pipeline is primarily generated through pre and post event outreach via multi-channel touchpoints including phone, email, and social outreach. As a BGR, you will act as the first contact for many prospects who are starting sales cycles for industry specific solutions. A BGR qualifies prospects and produces quality leads & opportunities for the sales team.
Responsibilities

As a Business Generation Representative, you will act as the first contact for many prospects with outbound telemarketing calls. Qualifies prospects and produce quality leads for the Sales Force.

• Connect prospective clients with generate 5-Star leads that convert to revenue.
• Grow industry market share through new revenue generation.
• Be an all-star team player that brings their best to work every day and displays teamwork by sharing best practices, collaborating, and working with colleagues on a global scale.
• Align closely with marketing team to drive awareness, engagement & attendance
• Amplify content and generate solution awareness by leveraging various social platforms.
• Engage prospects through variety of outreach channels with focus on key persona profiles
• Uncover & qualify prospective customer needs by understanding business challenges and engaging with key personas.
• Build knowledge of the solutions and become a trusted advisor to prospects.
• Demonstrate initiative, creativity & collaboration through ad-hoc projects for various departments.
• Bachelor’s degree or Diploma in business, marketing, or related field.
• Experience in sales 2- 5 or more years experiences with B2B business Developement / lead generation enviroment
• Comfortable Cold calling
• Understanding of the sales/marketing process and dynamics.
• A commitment to excellent customer service.
• Excellent written and verbal communication skills.
• Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including word, excel, and outlook.
• Able to work comfortably in a fast-paced environment

Please refer the Job description for details